Open To Work
André Baaij
Norwich,Canada
Summary
Results-oriented Principal Engineer specializing in data and AI solutions. Developed data models, built data pipelines, and operationalized machine learning models to achieve business objectives. Established cloud infrastructure for scalable solutions, driving technology for sustainable impact through data-driven initiatives.
Overview
15
15
years of professional experience
Work History
Principal Engineer - Data
Babylist
Ontario, Canada
07.2025 - Current
- Developed AI agents and context layers to enhance system capabilities.
- Collaborated with cross-functional teams to enhance user experience and functionality.
- Conducted technical reviews to ensure design accuracy and compliance with standards.
- Sought individual contributor position to engage in AI advancements.
Head of Data
Babylist
Ontario, Canada
02.2024 - 06.2025
- Oversaw data analytics and data science initiatives to drive informed decision-making.
- Built out the full team from 13 to 20 people, supporting the growth of Babylist. Made some amazing hires that to this day still make a huge difference.
- Established procedures and guidelines to enhance clarity in processes and career development.
Director, Analytics and Data Engineering
Babylist
Ontario, Canada
08.2023 - 02.2024
- Led team of 7 data engineers and analytics engineers to deliver data solutions.
- Supported business functions (Marketing, E-Commerce, Finance, Partnerships, Health) in meeting day-to-day and strategic data requirements.
Senior Manager Data Engineering
Babylist
Ontario, Canada
07.2022 - 08.2023
- Established Analytics Engineering function, improving usability and accuracy of data models.
- Led team of 3 data engineers to enhance data integration and delivery processes.
- Migrated multiple BI tools to single platform, achieving project completion within budget and timeline.
Lead Data Engineer
Babylist
Ontario, Canada
10.2021 - 06.2022
- Designed data architecture to support Babylist's e-commerce platform.
- Constructed and launched detailed model of e-commerce unit economics, enhancing insights into profitability and informing vendor pricing strategy discussions.
- Collaborated with marketing intelligence to implement multi touch attribution, reshaping understanding and strategy for marketing acquisition spend.
Senior Data Developer
Adentro
Waterloo, Canada
11.2020 - 09.2021
- Led data engineering systems at Adentro, transitioning from bash scripts to automated dbt deployments on new Airflow instance.
- Integrated advanced data engineering practices into existing systems, enhancing data quality and monitoring capabilities.
- Developed first POC of machine learning within company to optimize sales process and improve ad performance during customer walkthroughs in brick & mortar locations.
Technical Program Manager
MIcompany
Amsterdam Area, Netherlands
10.2016 - 09.2020
- Led MIcompany's Technology Practice Area to enhance analytical capabilities across the organization.
- From building advanced analytical apps to creating recurring insights within organisations in order to aid data driven processes, decision making and strategy.
- Eager to serve our clients in creating a data driven organisation, where questions are asked and answered based on data and analytics, resulting in sustainable growth for both our clients and their customers.
Business Intelligence Consultant
Van Lanschot Bankiers
Den Bosch
07.2014 - 10.2016
- Consulted for Van Lanschot Kempen at Avanade, delivering business intelligence solutions for a financial boutique bank.
- Gathered requirements and designed system, implementing data pipelines in collaboration with business stakeholders.
- Led team of 3 as technical lead and scrum master for regulatory reporting, ensuring compliance with reporting standards.
- Stack used: SSIS, SQL Server 2012, BIML, C#, Powershell, Power Designer.
Business Intelligence Developer
JF Hillebrand
09.2010 - 04.2014
- At JF Hillebrand, I engaged in key aspects of Business Intelligence:
- Developing a datawarehouse based on the dimensional model.
- Building and extending cubes on top of it.
- Creating reports and dashboards on top of the dataware house, relational databases and cubes.
- My daily work is done with the microsoft BI Tools (SSIS, SSAS, SSRS) and Crystal Reports.
Education
Bachelor of Sience - Business & IT Management
De Haagse Hogeschool / The Hague University of Applied Sciences
The Hague, Netherlands01.2010
HAVO - Engels, Duits, Economie, Wiskunde, Natuurkunde, Scheikunde
Driestar College
Gouda, The Netherlands01.2006
Skills
- Data engineering
- Data architecture
- Data modeling
- SQL
- DBT
- Cloud computing
- Databases
- AI agents
- Technical leadership
- Problem solving
- Team building
Websites
Languages
English
Native/ Bilingual
Dutch
Native/ Bilingual
Timeline
Principal Engineer - Data
Babylist
07.2025 - Current
Head of Data
Babylist
02.2024 - 06.2025
Director, Analytics and Data Engineering
Babylist
08.2023 - 02.2024
Senior Manager Data Engineering
Babylist
07.2022 - 08.2023
Lead Data Engineer
Babylist
10.2021 - 06.2022
Senior Data Developer
Adentro
11.2020 - 09.2021
Technical Program Manager
MIcompany
10.2016 - 09.2020
Business Intelligence Consultant
Van Lanschot Bankiers
07.2014 - 10.2016
Business Intelligence Developer
JF Hillebrand
09.2010 - 04.2014
Bachelor of Sience - Business & IT Management
De Haagse Hogeschool / The Hague University of Applied Sciences
HAVO - Engels, Duits, Economie, Wiskunde, Natuurkunde, Scheikunde
Driestar College