Summary
Overview
Work History
Education
Skills
Moments Of Pride
Affiliations
Certification
Languages
Timeline
Generic

ANDRÉANNE BEAUDOIN

Montréal,QC

Summary

I am a creative, resourceful, and analytical marketer with experience managing diverse portfolios in consumer goods and food and beverage. A proven team player, I am quick to learn and eager to share my skills. I am looking for a leadership role where I can build innovative marketing strategies. I am eager to apply my extensive knowledge, and grow professionally.

Overview

13
13
years of professional experience
1
1
Certification

Work History

MANAGER, GLOBAL BRAND TEAM

MEGA Brands (Mattel)
Montréal, QC
08.2022 - 05.2024
  • Focused on strategic regional development for the portfolio and idiosyncratic product development projects, in addition to brand management of the adult Mega Pokémon line
  • Develop targeted growth strategies for international markets across the portfolio, including tailored marketing plans and campaigns (Europe, Asia-Pacific, North America)
  • Responsible for maintaining brand P&L
  • Presented and sold in products for largest US retail accounts (Walmart, Amazon, Target)
  • Develop Go-to-Market and launch of direct-to-consumer collector items (DTC)
  • Oversee team Brand Development Outlines for the MEGA portfolio
  • Forecast products and brands based on competitive analysis, sales and market trends.
  • Created monthly reports for senior management summarizing operational performance metrics.
  • Coached, mentored and trained team members in order to improve their job performance.
  • Conducted regular meetings with staff to discuss progress and identify areas of improvement.
  • Provided leadership during times of organizational change or crisis situations.
  • Analyzed customer feedback data to develop action plans for improving services offered.
  • Collaborated with other departments to ensure timely completion of projects within budget constraints.

MARKETING MANAGER

Café Van Houtte/Timothy’s (MTY)
Montréal, QC
05.2021 - 06.2022
  • Managed all marketing and branding for the business, such as pricing, promotions, signage, traditional media, social media, menu development and communications
  • Managed marketing budgets for both Café Van Houtte and Timothy’s
  • Improved online presence across the website, delivery platforms and Google pages
  • Managed social media (Facebook & Instagram) for Café Van Houtte, including content calendar, copy and influencer campaigns
  • Directed photoshoots for seasonal campaigns and social media
  • Launched new digital awards program for Café Van Houtte, including new email communications
  • Analyzed sales, trends and market research to identify opportunities for the network
  • Planned locally adapted 360 seasonal campaigns for both Café Van Houtte and Timothy’s
  • Aligned seasonal campaign communications across restaurants and all digital platforms
  • Developed assets and messaging for PR events and franchising shows (public relations).
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Monitored competitors' activities to keep up with industry trends.
  • Generated ideas to increase sales through creative promotions.

BRAND MANAGER

MEGA Brands (Mattel)
Montréal, QC
07.2019 - 05.2021
  • Working in marketing and branding; owning the product development lifecycle for the construction toys category across all age segments, from preschool to collector
  • Developed overarching strategy and product line for Mega Construx segments
  • Developed line plan to achieve triple digit growth for Mega Pokémon
  • Liaised with international markets in the execution of brand messaging and exclusives
  • Collaborated with design, graphics, and project management on product development
  • Nurtured licensor relationships, overseeing product and marketing approvals
  • Completed market research and competitive analysis of the industry.
  • Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
  • Monitored online conversations about the brand across various channels such as social media platforms and forums.
  • Collaborated with sales teams on product launches, promotions and pricing strategies.
  • Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.

EXPERIENCE CONTINUED

MEGA Brands (Mattel)
09.2011 - 07.2019
  • Worked and grew as part of the Global Brand Team at Mega Brands (Mattel).
  • Provided support in the planning, coordination, and execution of promotional campaigns.
  • Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
  • Monitored market trends to identify opportunities for product development or improvement.
  • Created reports summarizing performance results against established goals.
  • Collaborated closely with internal teams including sales, operations, finance.to ensure alignment of overall objectives across departments.
  • Assisted in creating presentations for clients outlining proposed solutions.
  • Developed brand marketing plan strategies to increase brand awareness.
  • Delivered administrative support services to improve marketing efforts.
  • Evaluated current pricing models and proposed adjustments based on competitive analysis.
  • Conducted competitive analysis by monitoring competitor activities related to pricing, promotions.
  • Created reports on sales figures, market trends, and competitive analysis data.
  • Created training documents and conducted employee training sessions.

Education

Bachelor of Commerce - International Business & Marketing

Concordia University
Montréal, QC
04-2014

Skills

  • Effective Communication
  • Bilingual
  • French
  • English
  • Building Relationships
  • Presentations
  • Management
  • People Management
  • Forecasting
  • Sales
  • Reporting Software
  • Cognos
  • Tableau
  • NPD
  • Google Analytics
  • Google Trends
  • PLM
  • Anaplan
  • Microsoft Office
  • Outlook
  • Word
  • Excel
  • PowerPoint
  • Marketing
  • Strategic Planning
  • Business Development
  • Team Leadership
  • Brand Management
  • Product Management
  • Cross-Functional Teamwork
  • Time Management

Moments Of Pride

Anaplan
  • 2025 Brand Development Plan on line architecture, pricing and market challenges
  • Maintaining team morale, communication, and growth throughout 2020
  • Developing and launching new digitalHoutteds program for Café Van Houtte
  • Maintaining strong licensor relationships with The Pokémon Company and Microsoft

    • Affiliations

    • Keeping active with various activities, such as running, yoga, and volleyball
    • Travel and exploring new places and cultures through their language and food
    • Avid reader and book club participant, new to Goodreads

    Certification

    • Certified Marketer Level 1 (CM1) Credential - General Assembly June 2020

    Languages

    English
    Native/ Bilingual
    French
    Native/ Bilingual

    Timeline

    MANAGER, GLOBAL BRAND TEAM

    MEGA Brands (Mattel)
    08.2022 - 05.2024

    MARKETING MANAGER

    Café Van Houtte/Timothy’s (MTY)
    05.2021 - 06.2022

    BRAND MANAGER

    MEGA Brands (Mattel)
    07.2019 - 05.2021

    EXPERIENCE CONTINUED

    MEGA Brands (Mattel)
    09.2011 - 07.2019

    Bachelor of Commerce - International Business & Marketing

    Concordia University

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