Summary
Overview
Work History
Education
Skills
Timeline
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Andrea Troupe

Toronto,ON

Summary

  • Account management expert with 10+ years experience leading large scale marketing campaigns for clients in the retail, CPG, and telecommunications industries
  • Extensive experience leading and managing internal teams while maintaining strong client relationships
  • Skilled at multitasking in a high pressure environment and meeting tight deadlines
  • Self motivated and thrives in a fast-paced working environment

Overview

10
10
years of professional experience

Work History

Account Lead

DraftLine (Labatt Breweries)
10.2021 - Current
  • As part of Labatt's internal creative agency, works collaboratively with mid and senior level brand managers to brief and execute large scale print, CRM, digital, and social marketing campaigns
  • Communicates with internal creative teams and external partner agencies to deliver campaigns on time and within budget
  • Prepares presentation decks regularly and presents to senior level executives
  • Leads a team of Account Associates and works actively to develop their skills and maintain a collaborative and engaging work environment
  • Responsible for financial reconciliation of brands and communicating spend with brand managers monthly

Project Manager, Creative Services

Loblaw Digital
10.2020 - 08.2021
  • Lead a team of Project Coordinators to brief and deliver creative projects for Loblaw brand team
  • Developed and lead rollout of process updates to support seamless communication between brand teams and creative teams
  • Owned creative resource management to ensure design and copywriting team were working at capacity and creative projects were distributed accurately


Project Manager

Publicis
09.2017 - 10.2020
  • Operated in a hybrid role that is responsible for managing internal design, development, and copywriting teams while communicating directly with clients to execute campaigns
  • Lead 30+ campaigns per month and directly manages a team of Project Coordinators
  • Responsible for executing end-to-end project plans including scoping, building and managing timelines, leading internal teams and delivering to clients.
  • Prepares and presents financial reconciliation reports to clients monthly.

Project Coordinator

Publicis
03.2016 - 09.2017
  • Worked collaboratively with a team of designers, developers and account managers to take digital projects from brief to execution
  • Was responsible for managing status updates and mitigating project roadblocks and delays
  • Organized agenda items for meetings and followed up with detailed meeting notes
  • Prepared detailed timelines and estimates for each project and monitored project burn to ensure milestones were met


Technical Specialist (Digital Performance)

IPG Mediabrands
03.2014 - 02.2017
  • Worked closely with both Digital Planner and vendors to create placements and tag appropriately for optimal campaign performance
  • Managed the ad server delivery and tagging for 300+ creative assets monthly
  • Managed the creation of processes and documenting workflow for new team members and assisted with the training of new hires

Education

Advanced Diploma - Business Administration & Marketing

George Brown College
Toronto
2012

Skills

  • Microsoft Suite (Word, Project, Excel, Powerpoint), JIRA, Basecamp, Smartsheet, Asana, Google Analytics, DoubleClick Campaign Manager
  • Solid understanding of marketing best practices and principles
  • Timeline management
  • Project planning and development
  • High-volume delivery
  • Advanced problem solving
  • Interdepartmental coordination

Timeline

Account Lead

DraftLine (Labatt Breweries)
10.2021 - Current

Project Manager, Creative Services

Loblaw Digital
10.2020 - 08.2021

Project Manager

Publicis
09.2017 - 10.2020

Project Coordinator

Publicis
03.2016 - 09.2017

Technical Specialist (Digital Performance)

IPG Mediabrands
03.2014 - 02.2017

Advanced Diploma - Business Administration & Marketing

George Brown College

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Andrea Troupe