Andrea Tatevossian-Caloumenos
Pasadena,CA
Summary
Dynamic and results-oriented Digital Marketing and Social Media professional with a robust background in entertainment and sports marketing. Proven track record of developing and executing innovative social media strategies across multiple platforms, driving engagement and conversation. Adept at using data-driven insights to inform strategy and iterate creative content. Strong communicator with excellent pitching and presenting skills, capable of managing agencies and working cross-functionally to align social strategies with overall marketing goals.
Overview
4
4
years of professional experience
Work History
Senior Manager, Social Marketing
Pullmans Pro Boxing Club
01.2023 - Current
- Developed and executed comprehensive social media strategies
- Leveraged analytics from Kore Analytics, Nielson Sports, and Salesforce to generate data-driven insights for marketing tactics
- Used data and intuition to create content that grabs attention and engages audiences, taking calculated risks to drive virality
- Managed on-site partner activations, ensuring fulfillment of digital, social, hospitality, and on-site contractual obligations
- Utilized SEO platform AnswerThePublic to enhance virality and engagement on social media platforms
- Created detailed analytics reports for Marketing and Partnerships team, informing strategic decisions
- Exhibited excellent written and verbal communication skills, effectively pitching and presenting ideas to stakeholders
- Led cross-functional teams to achieve project milestones and deliver high-quality results as one cohesive unit
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives
Manager, Digital Marketing
Pullmans Pro Boxing Club
01.2022 - 01.2023
- Managed execution of digital marketing campaigns, ensuring alignment with overall marketing strategies
- Analyzed Nielson Sports and Salesforce Analytics platforms to monitor ticket sales and identify opportunities to increase engagement online by 40% in 8 weeks
- Developed and tracked promotional partnership campaigns, collaborating with Partnership Marketing team to create impactful content
- Used data-driven insights to inform content and partnership strategy
- Created comprehensive recap decks for partnership accounts, leveraging analytics to make data-driven decisions for marketing tactics
- Exhibited excellent written and verbal communication skills, effectively pitching and presenting ideas to stakeholders
Social Media Data Analyst
Pullmans Pro Boxing Club
03.2020 - 01.2022
- Utilized Salesforce analytics to analyze various client accounts and compile reports for marketing campaigns
- Used data to create content that grabs attention and engages audiences
- Created analytics reports for the Marketing and Partnerships team, aiding in strategic decision-making
- Conducted competitor analyses, identifying unique opportunities to differentiate our brand within the marketplace
- Maximized campaign effectiveness with detailed reporting and data-driven recommendations
- Improved brand visibility by monitoring media trends and identifying opportunities for clients
Digital Media Marketing Strategist (Intern)
LaunchViral Entertainment
08.2020 - 02.2021
- Drafted outreach strategies for The Academy (Oscars) and Emmy's voter activation campaigns
- Established influencer marketing strategies for domestic and international partners, driving engagement across social platforms by 30% in 4 weeks
- Analyzed Salesforce KPIs to compile reports for high-profile clients, including Warner Bros., Kylie Cosmetics, and Horizon Milk
- Used data and intuition to create content that grabs attention and engages audiences
- Created executive reports on influencer content calendars for campaign activations, optimizing performance
- Exhibited excellent written and verbal communication skills, effectively pitching and presenting ideas to stakeholders
- Managed agencies and other creative producers to deliver high-quality content
Education
Post Masters Certificate: Sports Media and Entertainment Management -
USC, Annenberg School For Communication & Journalism
Los Angeles, CA05.2024
MBA: Global Strategy and Leadership -
Woodbury University
Burbank, CA05.2022
BBA: Marketing -
Woodbury University
Burbank, CA05.2021
Skills
- Digital Marketing: 360 Campaign Launches, Digital Strategy, Partnership Management
- Analytics & Insights: Kore Analytics, Nielson Sports Analytics, Salesforce Analytics, Google Analytics, Report and Dashboard Creation
- Content & Social Media: Content Creation and Publishing, Social Platforms Management (Meta, TikTok, Twitter, YouTube)
- Collaboration & Leadership: Cross-functional Team Collaboration, Project and Timeline Management, Problem-solving
- Technical Proficiency: MS Office, Adobe Photoshop, Lightroom, AnswerThePublic SEO
- Communication: Excellent written and verbal communication, Pitching/Presenting Skills
- Risk Management: Strategic risk-taking to drive engagement and virality
Timeline
Senior Manager, Social Marketing
Pullmans Pro Boxing Club
01.2023 - Current
Manager, Digital Marketing
Pullmans Pro Boxing Club
01.2022 - 01.2023
Digital Media Marketing Strategist (Intern)
LaunchViral Entertainment
08.2020 - 02.2021
Social Media Data Analyst
Pullmans Pro Boxing Club
03.2020 - 01.2022
Post Masters Certificate: Sports Media and Entertainment Management -
USC, Annenberg School For Communication & Journalism
MBA: Global Strategy and Leadership -
Woodbury University
BBA: Marketing -
Woodbury University
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