Summary
Overview
Work History
Education
Skills
Writingsamples
Languages
Timeline
BusinessAnalyst
ANDREA ST. PIERRE

ANDREA ST. PIERRE

Thorold,Canada

Summary

Experienced professional passionate about creating compelling content and driving engagement. Talented at crafting dynamic stories, informative articles and persuasive copy that resonate and inspires readers.

Overview

21
21
years of professional experience

Work History

Freelance Writer

Spring Health
2023.01 - Current
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
  • Followed company policies and editorial guidelines to craft thorough, well-written content.
  • Conducted comprehensive interviews with industry experts, adding credibility and depth to feature articles.
  • Enhanced online visibility for clients by crafting SEO-optimized content, integrating keywords seamlessly into engaging articles.

Sales & Marketing Manager

Freeman Herbs
05.2023 - 10.2024
  • Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
  • Developed key account relationships for improved client retention and long-term partnerships.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.

Sales & Community Manager

Snapd Inc.
01.2018 - 06.2019
  • Secured $100,000 in new advertising business through cold-calling and unparalleled customer service.
  • Successfully created content for and newspaper and website.
  • Generated sales leads by attending community events, to take photos and report community activities.
  • Managed social media channels effectively for improved brand visibility and increased audience interaction.
  • Established strategic partnerships with relevant organizations, generating new opportunities for collaboration.

Brand Marketing Specialist

Carlton Cards
09.2005 - 06.2017
  • Identified new business opportunities in national accounts, successfully securing retail placement and generating over $1 million in incremental revenue
  • Coordinated product launches to maximize exposure and drive sales growth.
  • Spearheaded employee training programs focused on improving skills related to branding initiatives.
  • Assisted in creating visually engaging presentations showcasing brand achievements at annual conferences.
  • Collaborated with cross-functional teams to develop integrated marketing plans aligned with overall business objectives.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.

Senior Staff Reporter

Niagara News
04.2004 - 09.2005
  • Investigated leads and gathered information to create compelling stories
  • Researched subjects and validated sources
  • Conducted interviews, organized and maintained notes and audio recordings
  • Assigned stories to team members and edited written material
  • Took photographs to provide visual support for articles
  • Covered local events by attending press conferences, meetings, and community gatherings, providing timely updates for readers.

Education

Children’s Book Masterclass -

10.2024

Journalism Diploma -

Niagara College
06.2004

Bachelor of Arts - English Language and Literature

University of Waterloo
06.2002

Skills

  • Writing and Editing
  • News Reporting
  • Critical Thinking
  • Work Planning and Prioritization
  • Deadline-oriented
  • Teamwork and Collaboration
  • Social Media Management
  • Brand Messaging
  • Content Marketing

Writingsamples

  • Https://www.ontarioorganic.ca/the-health-benefits-of-incorporating-freeman-organic-herbs-into-your-diet/
  • Https://www.ontarioorganic.ca/recipes/organic-herb-chicken-soup-recipe-freeman-herbs/
  • Https://www.springhealth.com/blog/wellstar-personalized-care-employee-mental-health
  • Https://www.springhealth.com/blog/therapy-or-coaching-determine-whats-best-for-employees
  • Https://www.springhealth.com/blog/new-years-blues-how-to-support-employees
  • Https://www.springhealth.com/blog/therapists-increase-income-during-slower-months

Languages

English
Native or Bilingual

Timeline

Sales & Marketing Manager

Freeman Herbs
05.2023 - 10.2024

Freelance Writer

Spring Health
2023.01 - Current

Sales & Community Manager

Snapd Inc.
01.2018 - 06.2019

Brand Marketing Specialist

Carlton Cards
09.2005 - 06.2017

Senior Staff Reporter

Niagara News
04.2004 - 09.2005

Children’s Book Masterclass -

Journalism Diploma -

Niagara College

Bachelor of Arts - English Language and Literature

University of Waterloo

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ANDREA ST. PIERRE