Andrea Saruk

Collaborate with various consultants to deliver marketing and communications consultation.

Project Management: Planned and executed multiple website redesigns and developed new sites for diverse clients. Created content and provided guidance on the aesthetics of websites while collaborating with website consultants. Ensured timely delivery, adherence to scope, and adherence to budget for all projects. Developed project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility.

Communications Strategy: Created comprehensive plans outlining how organizations effectively convey messages to various stakeholders to achieve specific objectives. Collaborated with owners to develop strategic communications, including websites, brochures, presentations, news releases, and marketing collateral. Conducted market research to identify opportunities and threats, informing long-term strategic planning and ensuring a competitive edge.

Budget Management: Developed and implemented cost-effective marketing and communication budgets. . Skillful in negotiating and nurturing vendor relationships, securing advantageous terms that result in significant cost savings.

Data Analytics: Developed and implemented data-driven strategies, leveraging analytics tools such as Google Analytics, social media analytics, and CRM systems. Utilized data insights to identify customer behaviors, preferences, and trends, resulting in an overall increase in campaign effectiveness. Established key performance indicators (KPIs) and regularly monitored and reported on campaign performance, optimizing strategies based on real-time data. Implemented A/B testing methodologies to refine communication tactics and improve conversion rates.

Social Media Strategy: Worked with clients to establish, grow, and increase ROI from social marketing initiatives. Set up social media accounts for clients, increasing likes and followers. Utilized social media aggregators and news aggregator applications to post content daily.

Event Management: Provided and executed event management services for grand openings, lunch and learn sessions, expert talks, and client appreciation events.

Promotional Items: Sourced and provided print, wearables, banners, signage etc.

Provider of permanent, contract and temporary staffing placements across Canada.

Hired to lead and provide day to day operational management of the marketing and communications department and deliver successful initiatives that achieved planned corporate objectives.

Reported to the President & CEO.

Strategic Marketing: Set up a new corporate marketing and communications department that provided all marketing and promotions, branding and brand management, public relations, coordination of tradeshows, events and seminars that was instrumental in revenue growth.

Project Management: Planned and executed cohesive marketing communications for 4 different recruitment brands including: website content and re-design, logo standards, graphic standards, advertising templates, marketing collateral, RFP templates, and office signage.

Social Media: Set up 12 different social media accounts for 4 brands and grew likes and followers to over 10,000.

• Used a social media aggregator and news aggregator application to post content daily.
• These campaigns worked to drive followers, increase website traffic and generate leads.

Content Management: Oversaw all digital content from creation, design, and production on websites, marketing collateral, RFP submissions, blogs, white papers, award submissions, tradeshows, events and internal documentation.

• Wrote, planned, and worked with a videographer to produce the DGSI Video ‘People Matter'.
• Vendor Management: Managed and negotiated 5 job board contracts that range in value from $30,000 to $300,000 yearly.
• Managed and budgeted for all promotional and print items with a budget of $10,000 per year.
• Created and executed a promotional and print portal for 23 offices to be able to order items in a timely and organized manner.

Data Analysis: Measured all digital marketing results with advanced reporting, analytics and insights to ensure leads were being generated and revenue is growing.

Provider of engineering, consulting, and design services to both public and private clients in planning, engineering, architecture, interior design, landscape architecture, surveying, environmental sciences, project management and project economics for infrastructure and facilities projects.

Reported to Regional Marketing Manager.

Content Management: Managed 100+ proposals with a typical turnaround time of 2 weeks

• Create proposal approach and strategy with a project manager
• Created a list of deliverables and a schedule, and assigned tasks for content creation for a team of up to 10 contributors
• Follow up on those tasks that are on the critical path and make sure they are completed
• Work with engineers and scientists on content creation such as project profiles, executive summaries, value proposition, etc
• Created proposal in Microsoft Word or InDesign to communicate the message through hierarchy, imagery, iconography, graphic representation in keeping with the corporate brand
• Edited for clear communication and messaging

Leadership: Provided guidance and leadership to the local marketing team and participated in the hiring process of the local marketing team

• Internal Systems trainer for consultants, administration and marketing staff for the Alberta North Region.

Provider of consulting engineering services for new construction projects and existing buildings in Alberta, Manitoba, British Columbia and NWT.

Reported to the President and CEO.

Event Management: Coordinated and executed in 5 business days a Memoriam for 3 Leadership Team members who passed away tragically in a plane crash

• Over 500 friends and family attended the Memoriam at the Winspear Centre in April 2008.

Project Management: Planned and executed cohesive marketing communications including: website content and re-design, logo standards, graphic standards, advertising templates, marketing collateral, RFP templates, promotional merchandise and office signage.

• Optimized marketing budget allocation by tracking ROI and adjusting strategies accordingly.

Content Management: Wrote and created content for a new website, marketing collateral, RFP submissions, award submissions, project boards, tradeshows, events and all corporate communications collateral.

• Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Wrote and distributed press releases to increase brand visibility.
• Tracked and reported on campaign responses.
• Managed CRM database to maximize customer outreach efforts and strengthen client relationships.