Andrea Salaniuk

• Guided account team for a major US retail client, overseeing $3M annual budget and 30+ programs.
• Ensured programs ran on schedule and within budget, managing a 25+ member cross-departmental team.
• Allocated resources efficiently, optimizing program execution and minimizing risks.
• Fostered collaboration across departments, enhancing team cohesion and performance.
• Contributed to operational excellence, refining processes and achieving program success.

Oversee the execution of 40+ multi-channel marketing campaigns per year for major Canadian telecommunications client.

Maintain regular communication with the client, understanding their needs, addressing concerns, and ensuring alignment throughout campaigns.

Continuously monitor campaign performance and make adjustments to optimize results for future campaigns based on data analysis.

Collaborate with internal teams to design and launch 40+ effective marketing campaigns per year.

Utilize data analytics to measure campaign success, generate insights, and refine future strategies.

Build strong client relationships, addressing their needs and aligning marketing efforts with their goals.

Lead a team of over 5 marketers, assigning tasks, providing guidance, and evaluating their performance to help achieve their goals.