Andrea Montejo
Vancouver,BC
Summary
Social Communicator and Marketer with ten years of experience in marketing and advertising in different industries. Experience in marketing and data strategies, social media management, influencers marketing and audiovisual productions. Passionate about making great ideas come true.
Overview
10
10
years of professional experience
Work History
Digital Creative Director
Tarsmedia Agency
11.2023 - Current
- Enhanced social media strategies along with the team, optimizing their development and overseeing execution, leading to a 15% increase in follower growth and user engagement
- Provided strategic consultation to clients, identifying pain points in their social advertising strategies and implementing data-driven solutions that led to a 30% increase in ad conversion rates
- Ensured alignment of plans with goals and objectives, proactively making adjustments as necessary, resulting in an increase in strategic plan effectiveness.
Marketing and Communication Coordinator
Mindful Guatemala
07.2021 - 03.2024
- Developed and executed marketing campaigns for the brand, achieving a 15% increase in brand visibility and a 30% growth in customer acquisition
- Coordinated and engaged in events to foster community growth and amplify brand awareness
- Collaborated seamlessly with Marketing, PR, and Communications teams to maintain brand consistency, improving a 25% in overall messaging cohesion.
- Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels.
Strategy & Social Media Creative
Featmia S.A
10.2017 - 10.2023
- Managed and optimized multi-platform advertising campaigns across Social Media and Google, achieving a 20% increase in overall ROAS
- Supervised reports and data analysis to create best practices for the brand
- Developed and executed influencer marketing strategies, ensuring precise communication of influencer campaigns that yielded a 40% boost in brand reach and a 20% increase in conversion rates
- Managed the audiovisual production guide and event coverage.
Marketing & Social Media Manager
Amazing Art Print
01.2016 - 10.2017
- Formulated data-driven marketing strategies to align with and exceed company objectives, resulting in a 5% increase in revenue and a 15% improvement in market share
- Published, monitored, and nurtured brand communities, leading to a 15% rise in the frequency of active participation
- Effectively managed conversations and curated social media content, leading to a 20% rise in positive sentiment and a 25% increase in user-generated content contributions.
Co-Founder & Marketing Director
Burger Stop Restaurant
01.2014 - 01.2016
- Spearheaded the achievement of advertising promotion objectives for the company, successfully executing campaigns, and shaping the company's marketing strategy and foundations for achieving objectives, resulting in a 35% growth in sales and a 40% increase in brand recognition
- Conducted photography and audiovisual production for food content, elevating visual appeal and increasing user engagement
- Ensured the delivery of exceptional customer service, resulting in a 95% customer satisfaction rate and a 10% increase in customer retention.
Education
Certificate - Project Management
Greystone College
Vancouver, BC07.2025
AI (Artificial Intelligence) Marketing Summit -
Panamerican Business School
10.2023
Master's Degree in Marketing Management -
ENAE Business School
01.2018
Bachelor's Degree in Communication -
Rafael Landivar University
01.2015
Skills
- Social Media Management and Strategy
- Influencers Marketing
- Productions Organization
- Advertising Campaigns and Development
- Data Analytics
- Google Analytics
- META Business Suite
- Strategic and Creative Thinking
- Artificial intelligence
- Prompt Engineering
- SEO and SEM
- Canva
- Adobe
Languages
Español
Native or Bilingual
English
Native or Bilingual
German
Limited Working
Timeline
Digital Creative Director
Tarsmedia Agency
11.2023 - Current
Marketing and Communication Coordinator
Mindful Guatemala
07.2021 - 03.2024
Strategy & Social Media Creative
Featmia S.A
10.2017 - 10.2023
Marketing & Social Media Manager
Amazing Art Print
01.2016 - 10.2017
Co-Founder & Marketing Director
Burger Stop Restaurant
01.2014 - 01.2016
Certificate - Project Management
Greystone College
AI (Artificial Intelligence) Marketing Summit -
Panamerican Business School
Master's Degree in Marketing Management -
ENAE Business School
Bachelor's Degree in Communication -
Rafael Landivar University
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