Andrea Meyer
GTA ,ON
Summary
Seasoned Small Business Owner with over 20 years of experience in operations management, business strategy and financial management. Demonstrated success in capitalizing on new trends and technologies to drive business development initiatives and achieve sales goals.
Overview
22
22
years of professional experience
Work History
Product Owner
FitFX Fitness
Toronto, ON
09.2022 - Current
- Built relationships with external vendors who provided tools necessary for successful product launches.
- Researched production specifications, costs and manufacturing methods and provided itemized production requirements.
- Generated ideas for new products or features through brainstorming sessions with team members.
- Optimized product page content using SEO best practices for improved organic ranking.
- Worked with regional strategic partners to increase sales revenue.
- Photographed and wrote product descriptions and sales copy for items.
- Leveraged social media platforms such as Instagram and Facebook Ads for increased brand awareness.
Fashion Boutique Owner
Roxy Rose Boutique
Georgina, ON
08.2019 - 10.2022
- Reconciled daily sales, prepared bank deposits and assessed financial transaction reports.
- Analyzed financial statements and trends to manage cash flow and make business decisions.
- Participated in fashion industry news to stay abreast of current trends in fashion retailing.
- Created retail displays to highlight particular products and drive sales according to corporate strategy.
- Created attractive displays to promote featured items.
- Was the sole buyer in the store selection and purchase of designer clothing, accessories and bags for the store.
- Coordinated with suppliers to ensure timely delivery of merchandise.
- Developed creative visual merchandising campaigns to focus on selling older inventory.
- Managed all aspects of visual merchandising including window displays.
- Identified needs of customers promptly and efficiently.
- Processed customer payments quickly and returned exact change and receipts.
- Welcomed customers, offering assistance to help find store items.
- Researched emerging trends in fashion apparel and accessories across all categories including women's wear and children's wear.
Company Owner
My Clean House
Toronto, ON
05.2002 - 03.2020
- Led a startup residential cleaning company in Toronto with 17 employees including 2 office managers and cleaning supervisors.
- Organized events such as conferences, meetings, trade shows. in order to promote company visibility.
- Managed financial records, including budgets, cash flow, invoicing, and payroll.
- Facilitated and processed payroll using Paymentech.
- Established relationships with clients and staff.
- Recruited applicants for vacancies to fill open positions with qualified staff.
- Aligned HR policies with federal and local regulations.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Maintained database by entering new and updated customer and account information.
- Coached the team supervisors on how to effectively deliver information during trainings of new hires.
- Issued next day work schedules, duty assignments and locations for the cleaners.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement through social media.
- Optimized global brand performance in organic search engine results by working with top Seo Managers.
- Planned advertising campaigns for online, print and other mediums.
- Managed social media accounts and campaigns.
- Managed budget allocation across multiple projects within the organization's overall digital marketing strategy.
- Developed and implemented multi-channel digital marketing strategies.
- Provided training and guidance on effective use of digital tools such as CRMs or CMS systems.
- Managed SEO activities including keyword research, link building and content optimization.
- Monitored performance of campaigns using analytics software such as Google Analytics.
- Developed promotional materials for webpages, emails, newsletters and other digital mediums.
- Obtained and organized manuals, guides and visual materials for development and training purposes.
- Coordinated recruitment and placement of training program participants.
Education
Bachelor of Arts - Fashion Design And Production
Rochester University
Rochester, UK01-1992
Associate of Arts - Fashion Design And Production
Hastings College of Art & Design
Hastings, ON01-1990
Skills
- New Business Development
- Business Management
- Marketing Strategies
- Employee Development
- Employee Training and Supervising
- Microsoft Office, SaaS
- CMC Management
- Start-Up Operations
- Team Collaboration and Leadership
- Professional Networking
- Strategic Decision-Making
- Product Planning
- Product Design
- Pricing Strategies
- Product Promotion
- Campaign Management
- Retail Marketing
- Search Engine Optimization
- SEO Management
- Brand Development
- Digital Marketing
- Social Media Campaigns
- Content Development
- Google Adwords, PPC Campaigns
- Calendar Management
- B2B Marketing and Sales
- Promotional Events
- Marketing Plan Development
- Email Marketing
- Marketing and Advertising
- Public and Media Relations
- Risk Management
- Cost Estimation
- Sales Support
- Customer Service
- Retail Merchandising
- Data Analysis
- Tech Savvy
- Lead Generation
- Supply Chain Management
- Fashion Design, Fashion illustration, Garment Production
- Attention to Detail
- Client Focused
- Organized
- Team Player
- Tight Deadlines
- Research Planning
- Excellent Oral, Written Communication Skills
- Flexibility
- Integrity
- Highly Driven and Determined
- Creative and Innovative
- Decision-Making
- Problem Solving
- Critical Thinking
- Effective Multitasking
- Works Well Under Pressure
- Continously Learner
- Strong Work Ethic
- Punctual
- Easy Going, No Drama Personality
- No Ego, Always The Helping Hand
- People Pleasing and Highly Empathic
- Valid Passport
- Full G Drivers Licenses
- Fluent in English
https://www.linkedin.com/in/andrea-meyer-5048121a
Awards/Publications
Toronto Star Readers Choice Awards
Voted Best Residential Cleaning Company in Toronto
2011-2017
Timeline
Product Owner
FitFX Fitness
09.2022 - Current
Fashion Boutique Owner
Roxy Rose Boutique
08.2019 - 10.2022
Company Owner
My Clean House
05.2002 - 03.2020
Bachelor of Arts - Fashion Design And Production
Rochester University
Associate of Arts - Fashion Design And Production
Hastings College of Art & Design
Similar Profiles
Suresh AradhyaSuresh Aradhya
Yoga Instructor at Figurine Fitness | Apple Fitness | Sports Nucleus | Adrenaline Fitness | JMVK |Yoga Instructor at Figurine Fitness | Apple Fitness | Sports Nucleus | Adrenaline Fitness | JMVK |
Shacor HamiltonShacor Hamilton
Personal Trainer at Endo Fitness/Fitness 19Personal Trainer at Endo Fitness/Fitness 19
Ronaldo CelleRonaldo Celle
Brand Ambassador at Fitness Ventures LLC / Crunch FitnessBrand Ambassador at Fitness Ventures LLC / Crunch Fitness
Hrithik SinghHrithik Singh
Office Administrator Manager at AFIMAC GLOBALOffice Administrator Manager at AFIMAC GLOBAL
Jiancong ZhouJiancong Zhou
Assistant Store Manager at Btrust International Trading IncAssistant Store Manager at Btrust International Trading Inc