Andrea Johnson
Los Angeles,CA
Summary
Solution-Driven, Intentional District Visual Manager who pushes the envelope in a creative space while building strong, independent business leaders in the retail industry
Overview
18
18
years of professional experience
Work History
Area Visual Manager
The Gap
07.2022 - Current
- Assists in organizing and overseeing assignments to drive operational excellence
- Leverages data and analytics to make informed decisions and drive business improvements
- Designs appealing merchandise displays to attract customers to store, increasing foot traffic 4.9% YTD
- Increase visual impact and sales, +16.6% YTD, through optimal arrangement of mannequins, fixtures, walls and tables
- Successfully planned, mapped and launched brand collaborations with DAP, Love Shack Fancy, Sean Wotherspoon and Barbie
- Monthly connect with HQ studio team to align on go forward visual presentation strategy for store execution
- Supports stretch assignments throughout the West and Midwest Region to promote store team training and development, go forward visual presentation strategy and store elevation
- Partnered with Cal South District Manager to develop a Visual Weekly Agenda to strengthen store's weekly planning strategy
- Weekly connects with Regional Field Visual Manager to discuss store specific projects, calendar planning and current visual direction
- Active partnership with District Managers to discuss visual team development, district visual training, store layout and current visual direction
- Provides direct visual support for Grove-LA, flagship store for West Region
- Travel +50% month;y
Area Visual Manager
H&M Hennes & Mauritz
02.2021 - 07.2022
- Responsible for supporting Sales and Profit for 22 stores in Area by setting visual plans to deliver the Best Customer Experience that is in line with Area goals and Country Visual focuses.
- Follow up with implementation of Visual Directives through regular coaching store visits and weekly photo submissions with feedback
- Ensured that store visual teams secure visual routines and ways of working to create clear visual presentation to enhance customer experience
- Inspired and motivated teams to deliver the best customer service through presentation in their stores that is both in line with the company's brand/expectation while adapting to needs of each specific store
- Supported SM's to set action/improvement plans for Visual Merchandiser roles
- Weekly collaboration with Area Team partners to communicate all pertinent matters as it pertains to visual function
- Worked actively with Area HR in succession planning for visual roles in Area to secure sustainable pipeline
- Ensured role clarity for visual merchandiser role in Area
- Leveraged top talent in Area by utilizing them to train, coach and develop teams
- Monthly collaboration with Sales Market Visual Manager to communicate visual developments and happenings within Area
- Utilizes various reports to track progress and sales after visual execution
- Led with integrity, trust and intention
- Embraced company's Values and Global Leadership Expectations to lead and support store teams in Area
- Actively promoted adaptability and flexibility to drive visual goals forward in Area
- Coordinated with merchandising department to support release and product allocation dates.
- Managed analytical reports to identify and track sales activities and customer trends.
- Utilized Power Point to create company floor plans, maintaining consistent visual standards.
Area Visual Manager
H&M Hennes & Mauritz
02.2020 - 05.2020
- Partnered with Global Flagship Window Team to implement window directives for Global Flagship stores
- Participated in corporate floorset with Country Visual Concept Team for country visual directive rollout
- Corporate store visits with Area Team
- Designed appealing merchandise displays to attract customers to store, increasing foot traffic
District Visual Manager
Forever 21
05.2016 - 02.2020
- Partnered with District Manager to manage 17 store, multi-million dollar District throughout Carolinas
- Recruited, hired, trained and coached Visual and Operational Management on corporate visual standards as it pertains to their specific box
- Executed monthly floorsets and window directives utilizing company visual directives
- Led corporate executive store visits with HQ partners including VP of Operations, Domestic Fleet, Product Allocator, Senior Visual OPS Manager and Regional Manager
- Adjusted fixture plans throughout district based on company initiatives and specific needs of each location
- Facilitated and led two successful New Store Openings from truck to completion
- Utilized reporting for each building to analyze and adjust systems and processes in each building
- Coached and Developed dynamic leaders capable of contributing to success of the brand
- Promoted positive can do and will do mentality throughout district
- Solution driven
- Promoted positive working environment to increase exceptional results
District Visual Manager
Forever 21
10.2005 - 12.2011
- Ensured brand and visual merchandising consistency was upheld within 9 store, TN/AR district
- Provided consistent feedback through monthly store visit reports noting successes and areas of opportunity
- Partnered with District Manager on all recruiting, training and development for all visuals and management teams
- Communicated weekly with Regional Visual Manager on all visual updates, concerns and challenges in district
- Facilitated visual workshops for new hires and store teams as needed to teach, enhance and reinforce brand standards
- Led and participated in new store openings stateside and oversees
Education
Associate of Arts - Fashion Merchandising
The Art Institute of Philadelphia
Philadelphia, PASkills
- Multi-Store Management
- Hiring,Training and Development
- Local Customer Adaptation
- New Store Openings
- Creative Problem Solving
- Employee Coaching
- Visual Merchandising
- Fixture Layouts
Timeline
Area Visual Manager
The Gap
07.2022 - Current
Area Visual Manager
H&M Hennes & Mauritz
02.2021 - 07.2022
Area Visual Manager
H&M Hennes & Mauritz
02.2020 - 05.2020
District Visual Manager
Forever 21
05.2016 - 02.2020
District Visual Manager
Forever 21
10.2005 - 12.2011
Associate of Arts - Fashion Merchandising
The Art Institute of Philadelphia
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