Andrea Donini
Edmonton,Alberta
Summary
A collaborative professional with generous experience in a vast range of sectors and industries; core strengths include:
● Bringing ideas to life
● Evidence-based strategic planning and execution
● Time, budget, and project management
● Interpersonal skills, relationship building, collaboration and innovation including the ability to adapt and prioritize in dynamic environments
● Senior writer, editor, and program/production/project manager
● Digital development background with advanced understanding of technology and its effective and efficient use
Overview
28
28
years of professional experience
Work History
Strategic Communications Consultant
Strategy for Community Mental Health
05.2024 - Current
- Providing overarching strategic communications advice and work product relating to the Strategy for Community Mental Health in collaboration with CMHA-ER and additional consultants
- Current work includes: Guide to Lived Experience Governance: visualization, process and implementation support, in addition to document design and production
- Collaboration with the Council for Community Mental Health
- Strategy for Community Mental Health (& Suicide Prevention) (SCMH): communications, framing, project management, fund development documentation, advocacy approach, design and document production
- Communications Strategy(s) for SCMH: external and internal including web and social media content development guidelines, vehicles, and support for branding extensions/updates.
Strategic Business Consultant
Parodos Social Marketing
04.2024 - 06.2024
- Provided branding, organizational structure, and business process advice, documentation and implementation
- Included market identification and business development planning and implementation.
Senior Consultant
Pivotal Research Inc.
06.2022 - 10.2023
- Provided high-value research and engagement solutions that uncovered and converted unique insights to action within a range of sectors including NFP/NGO, regulatory and policy, for clients ranging from municipal to private business and others
- Significant experience included: Jurisdictional policy scanning, literature review and analysis
- Proposal writing and business development
- Multi-mode research design and instrument development, including topics in DEI, governance, labour and social issues
- Quantitative and qualitative data analysis, process and journey mapping, and analytics
- Standards of Practice reform for health profession regulators
- Operational process and infrastructure development
- Project management and client relations, including for complex collaborative projects
- Marketing, communications and content strategy and collateral development, including digital properties and accounts.
Communications, Strategy & Operations
EndPovertyEdmonton
05.2018 - 09.2022
- Strategic communications and policy advice to internal and external community partners, including government relations
- Communications, marketing and advocacy strategy development and implementation
- Community engagement and event planning
- Funding and grant application development
- Facilitation and presenting
- Budget and project management
- Stakeholder relations and relationship building
- Research and evaluation collaborator
- Strategy development and evidence-based decision making
- Operational design and implementation (IT, office, HR, finance, incorporation, governance, documentation/DB)
- Consultant supervision and contract(s) management.
Sr. Manager, Communications
Covenant Foundation
11.2017 - 04.2018
- Copywriting and graphic design of collateral pieces
- Website content management
- Success story capture and writing
- Communications and marketing strategic planning
- Budget and project management.
Coordinator Communications & Marketing (Department head)
Alberta Distance Learning Centre
07.2014 - 06.2017
- Active membership in senior leadership with a focus on collaboration/shared leadership
- Strategic planning within political and service contexts
- Project, budget ($1.3M), and capacity management
- Supervision and mentorship of 5 permanent employees, 2-8 temporary employees, and 8-12 contractors at any given time
- Department work (lead and managed all projects) including: Communications vehicle development and deployment, including print & digital
- Public relations strategy and story gathering
- Organizational advocacy and government relations
- Brand and editorial style development and adherence
- Organizational capacity building
- Surveys development and data collection
- Event strategy, planning and execution.
Strategist
zag creative group
01.2012 - 02.2014
- Traditional and digital marketing plan creation, writing and implementation, including creative concept collaboration
- Brand strategy
- Market research, including identification of new markets
- Social media plan development, oversight, and implementation
- Client consultations, including concept presentation and web development project leadership
- Department process creation and efficiency building.
Entrepreneurial & Contract Positions
01.2000 - 12.2011
Diverse entrepreneurial and Communications and Marketing roles that included owner/operator, Marketing Coordinator, Communications & Marketing Specialist, and Consultant
NAIT
01.2000
- Instructor (Multimedia Comprehensive)
Graphic Designer, Developer/Programmer, Team Lead
Mecca Media Group
01.1997 - 01.2000
- Bombardier Aerospace: RJ Series FAA-Approved Pilot Flight Training (200/700/900) Project(s)
Education
Public Policy Development
Max Bell Foundation Public Policy Institute
Calgary, ABDiploma in Communications (Professional Writing)
MacEwan University
Edmonton, ABDesign
University of Alberta
Edmonton, ABMultimedia Development
Youth Internship Canada
EdmontonSkills
- Advanced technology adoption techniques and capacity-building
- Intermediate graphic design skills (Creative Suite)
- Advanced use of collaborative tools and PM software
- DB design and management
- Digital ad platforms and analytics
- AI integration
- People empowerment
- Process efficiency
- Evidence-based decision-making
- Strategy development
- Implementation planning & execution
- Cultural humility & trauma informed
- Facilitation and presenting
- Budgeting/finance
- Business development (proposals & grants)
- Communications and marketing
- Teamwork and collaboration
- Problem-solving
Timeline
Strategic Communications Consultant
Strategy for Community Mental Health
05.2024 - Current
Strategic Business Consultant
Parodos Social Marketing
04.2024 - 06.2024
Senior Consultant
Pivotal Research Inc.
06.2022 - 10.2023
Communications, Strategy & Operations
EndPovertyEdmonton
05.2018 - 09.2022
Sr. Manager, Communications
Covenant Foundation
11.2017 - 04.2018
Coordinator Communications & Marketing (Department head)
Alberta Distance Learning Centre
07.2014 - 06.2017
Strategist
zag creative group
01.2012 - 02.2014
Entrepreneurial & Contract Positions
01.2000 - 12.2011
NAIT
01.2000
Graphic Designer, Developer/Programmer, Team Lead
Mecca Media Group
01.1997 - 01.2000
Public Policy Development
Max Bell Foundation Public Policy Institute
Diploma in Communications (Professional Writing)
MacEwan University
Design
University of Alberta
Multimedia Development
Youth Internship Canada
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