Andrea Cui

Creative and experienced Graphic, Visual, and UX Designer with over eight years of expertise in developing compelling brand identities, product designs, and user experiences. A versatile professional with a keen eye for detail and a strong passion for storytelling through visual media, I have successfully led and collaborated on diverse projects across print, digital, and interactive platforms. Adept at managing design projects from concept to completion, I bring a combination of technical skills and innovative thinking to enhance user engagement and satisfaction.

• Transformed Brand Identities: Developed comprehensive brand identities for multiple startups, including Rommiie Zoi and Homie Teahouse, successfully establishing a strong visual presence that resonated with their target audiences. My work helped Rommiie Zoi grow its online presence, with the majority of product designs featured on the company’s website crafted by me.
• Led High-Impact Design Projects: As Art Director for Rommiie Zoi, led the design of over 70% of the company’s product line, contributing significantly to the brand's aesthetic and market appeal. Additionally, I managed and curated content for the brand’s social media accounts, increasing user engagement and building a consistent brand voice.
• Delivered User-Centric Digital Experiences: Completed freelance UX projects for brands like Timer and AIT, where I focused on enhancing user satisfaction through intuitive app interfaces. My designs improved the overall user experience, receiving positive feedback from both clients and end-users.
• Enhanced Magazine Readership and Engagement: At Herland Magazine, I spearheaded the visual direction for a women-focused publication, creating designs that not only elevated the magazine’s appeal but also fostered a stronger connection with its readers. By refining the visual layout and aesthetic, I contributed to an increase in readership engagement.
• Streamlined Visual Communication: While working for Global Chinese Press, I successfully juggled multiple tasks, including graphic design, video editing, and web support, which contributed to smoother communication processes. I played a key role in producing the “Home & Realty Weekly” magazine, which received favorable responses for its design and readability.
• Mentored Emerging Designers: During a volunteer project with Wuhan University, I guided a team of students through the app design process, helping them develop practical UX design skills. This mentorship project not only allowed the students to complete a complex design project but also helped them gain valuable industry insights.
• Demonstrated Versatility Across Industries: From event planning and education to e-commerce and technology, I’ve successfully delivered visual solutions tailored to diverse industry needs. My ability to adapt to different client demands has been instrumental in building long-term freelance relationships with companies like LYFE Event Planning and Packaging Farm.