Andrea Berry
Oakville,Ontario
Summary
Results-oriented marketing leader with extensive experience at MINDSHARE, specializing in strategic planning and media buying. Proven expertise in data-driven marketing and KPI analysis, leading to substantial improvements in campaign performance. Strong collaborator, driving innovative solutions that strengthen client relationships and meet business goals.
Overview
23
23
years of professional experience
Work History
Director, Client Services
MINDSHARE
Toronto, ON
01.2020 - Current
- Developed and executed strategic marketing plans for major clients, including Ford and KAO.
- Collaborated with internal teams to implement integrated digital media strategies.
- Oversaw media planning using Comscore and Nielsen to maximize reach and frequency.
- Executed data-driven ad purchasing strategies with programmatic buying teams.
- Directed cross-functional brainstorming sessions to align creative approaches across social platforms.
- Analyzed campaign performance through KPI tracking and post-campaign assessments.
- Managed all media buying activities for assigned accounts effectively.
Sales Representative – B2B Media, Insurance Vertical
NEWCOM MEDIA
Toronto, ON
01.2019 - 01.2020
- - Responsible for selling advertising and media solutions directly to two major Canadian insurance companies.
- - Worked for a leading Canadian B2B publisher focused on specialized industry sectors, including insurance, automotive, and supply chain.
- - Managed the full sales cycle from prospecting and needs assessment through to presentation, closing, and ongoing account management.
- - Developed deep product knowledge to tailor media solutions aligned with client objectives.
- - Contributed to increased ad sales revenue and client retention through a consultative, relationship-driven approach.
Senior National Account Executive
AUTOTRADER
Toronto, ON
07.2006 - 06.2019
- - Work with clients and their media/creative agencies as a consultive sales representative and media partner to help achieve their goals and marketing objectives with AutoTRADER.
- - Build new relationships, re-build relationships, connect and renew lost accounts.
- - Identify and Prospect Digital Media and data business opportunities for autotrader.ca. (Includes selling First Party Data, Programmatic Guarantee, Audience Extension and PMP).
- - Grow and continue to provide advertising and data solutions to existing agencies and client direct.
- - Provide national advertising agencies and clients strategic online marketing/advertising/content solutions on the autotrader.ca site; implement and execute interactive campaigns for industry clients; optimize campaigns to achieve best results.
- - Hit or exceeded budget year over year through effective account management and exceptional business development.
National Digital Account Executive
POSTMEDIA
Toronto, ON
09.2012 - 01.2013
- - Work with National Advertising Agencies on Digital advertising opportunities to run across the Postmedia Network.
- - Work with Postmedia content department (3I) on integrated advertising solutions on the Postmedia Network outside traditional Digital Advertising solutions. (Webinars, Content pieces, articles).
- - Advertisers include Ford Canada, BMW Canada, WestJet, Zenith Insurance.
- - Hit or exceeded budget year over year through effective account management and exceptional business development.
Sales Executive/Account Manager
YAHOO! CANADA INC.
Toronto, Ontario
01.2002 - 01.2006
- - Provide national advertising agencies and clients direct strategic online marketing/advertising solutions on Yahoo Canada; implement and execute interactive campaigns for industry clients; optimize campaigns to achieve best results; organize creative executions including all IAB approved online ad units.
- - Manage revenue targets with over 50% growth year over year.
- - Achieve successful results management of innovative sales and marketing initiatives; instrumental in developing and managing major client accounts including, but not limited to: Travelocity, Air Canada, General Motors, BMW, Chrysler, Unilever, McDonalds, CIBC, PepsiCo, General Mills, ING Direct, and Visa.
Education
Two Year BA Transfer Program - English, French
Mount Royal College
Calgary, AB01.1993
Skills
- Strategic planning
- Media buying
- Campaign management
- KPI analysis
- Data-driven marketing
- Cross-functional collaboration
Languages
French
Professional
Training
The Advertising Club of Toronto – www.adclubto.com The Advertising Club of Toronto is a not-for-profit organization that serves the advertising industry and all its related services. The Ad Club hosts monthly events for the advertising community (combination of social / educational events) Interactive Director – Jan 06 – June 2007 Marketing Director – Internet Day– Dec 05-May 06 Attended IAB (Interactive Advertising Bureau of Canada) Seminars – CMOST/XMOST, Internet Day
Timeline
Director, Client Services
MINDSHARE
01.2020 - Current
Sales Representative – B2B Media, Insurance Vertical
NEWCOM MEDIA
01.2019 - 01.2020
National Digital Account Executive
POSTMEDIA
09.2012 - 01.2013
Senior National Account Executive
AUTOTRADER
07.2006 - 06.2019
Sales Executive/Account Manager
YAHOO! CANADA INC.
01.2002 - 01.2006
Two Year BA Transfer Program - English, French
Mount Royal College
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