Andrea Basson

• Responsible for creation of marketing materials, including SWAG, presentations, and social media content.
• Prepared marketing copy, images, videos, emails, and other collateral
• Developed marketing content such as blogs, promotional materials, and advertisements for social media
• Managed workflow between staff, coordinating documents and creative material distribution
• Managed annual marketing budget
• Developed creative presentations, trend reports, kitted assets, and product data sheets
• Worked with agency partner to improve website visibility through development and implementation of SEO strategies
• Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.

Key Achievements:

• Led successful implementation of HubSpot Marketing Software , integrating it with existing business systems to streamline marketing and operational processes, significantly improving efficiency.
• Optimized sales and marketing workflows by introducing PandaDocs, creating comprehensive documentation and contract templates from scratch. This initiative replaced outdated PDF processes with digital document signing, integrated seamlessly with business tools like HubSpot, enhancing overall efficiency.
• Developed comprehensive company brand guidelines and crafted detailed buyer personas. Additionally, produced a full suite of marketing collateral, including sales presentation decks, infographics, and more.
• Spearheaded complete overhaul of company website , managing all aspects of its creation and development to ensure alignment with business goals and user experience best practices.
• Achieved 46% increase in website quote request submissions in 2023, driving more qualified leads through strategic improvements to site.

• Coordinated and posted new content to align with product and service launches
• Led design and execution of comprehensive website overhaul, ensuring critical UX elements adhered to industry best practices and aligned with company objectives
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
• Created marketing content including blogs, promotional materials, and advertisements for social media platforms
• Produced various marketing materials to support Sales Team's objectives
• Worked with internal and external stakeholders to ensure digital marketing strategies aligned with business priorities
• Certified user of Hubspot Marketing Software
• Proficient in using Adobe Creative Cloud suite
• Managed vendor relationships to ensure efficient execution of outsourced projects within budget constraints
• Improved marketing operations by introducing project management tools and automating repetitive tasks.

Key Achievements:

• Redesigned company website to enhance clarity, usability, and professionalism, significantly improving user experience and overall brand perception.
• Increased LinkedIn followers by 55% in 2021, expanding company's online presence and fostering greater engagement with industry professionals.
• Led team of three junior marketers , providing mentorship, guidance, and strategic direction to ensure successful execution of marketing initiatives.
• Created high-value gated content marketing assets , including whitepapers that continue to engage and inform prospective clients, contributing to long-term lead generation.
• Spearheaded implementation of HubSpot Marketing and Sales Software , optimizing workflows and streamlining marketing operations for improved efficiency and alignment between

• Responsible for design, creation and maintenance of company media kits, presentation decks and other marketing collateral (video)
• Contributed to development and implementation of marketing processes and procedures to ensure effective and efficient workflow, improve communication and enhance working relationships
• Developed and implemented Rec Media's social media strategy to ensure it aligns with company's brand guidelines, vision, and mission
• Maintained and updated company website
• Marketing budget tracking and management
• Created and updated training manuals for sales representatives on company and marketing best practices and procedures.

• Created eye-catching and information-rich marketing presentations for Panerai and Piaget brands, including marketing plans, event proposals, and mood boards
• Managed advertising, PR, and point of sale yearly budgets, and coordinated and managed all brand events
• Measured and presented PR coverage in local press and magazine publications to HQ in Switzerland
• Ordered and installed all point of sale marketing materials at boutiques and luxury dealers in South Africa
• Managed transport of inventories, photographers, and models for editorial photoshoots and press coverage
• Handled all invoice processing in SAP, including those related to events, POS, and advertising
• Conducted brand training for all local boutique staff, held at various dealers across country.

• Developed effective floor plans that hold a visual appeal as well as a scientific breakdown of trading densities and growth in sales per m² of the occupied store space.
• Obtained approval of concepts by submitting rough drafts to management or to client.
• Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.
• Verified products appeared at correct locations in proper quantities.
• Completed efficient store resets to prepare store for special promotions and seasonal updates.
• Organized store merchandise racks by size, style, and color.
• Monitored and replenished display inventory and restructured according to available stock.

• Worked closely with sales team on understanding customer requirements, promoting products and delivering sales support.
• Processed customer orders, delivered exceptional customer service and met sales support objectives.
• Collaborated with sales organization and delivered outstanding sales support to retain and grow business.
• Supported marketing initiatives by coordinating advertising strategies and assisting with direct sales.
• Created dynamic PowerPoint presentations to support sales and business development.