Andrea Basson

• Responsible for the creation of marketing materials, including SWAG, presentations, and social media content.
• Prepared marketing copy, images, videos, emails, and other collateral.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Managed annual marketing budget
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Worked with agency partner to improve website visibility through development and implementation of SEO strategies.
• Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.

• Coordinated and posted new content to align with product and service launches.
• Led the design and execution of a comprehensive website overhaul, ensuring critical UX elements adhered to industry best practices and aligned with company objectives.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Created marketing content including blogs, promotional materials, and advertisements for social media platforms.
• Produced various marketing materials to support the Sales Team's objectives.
• Worked with internal and external stakeholders to ensure digital marketing strategies aligned with business priorities.
• Certified user of Hubspot Marketing Software.
• Proficient in using Adobe Creative Cloud suite.
• Managed vendor relationships to ensure the efficient execution of outsourced projects within budget constraints.
• Improved marketing operations by introducing project management tools and automating repetitive tasks.

• Responsible for the design, creation and maintenance of company media kits, presentation decks and other marketing collateral (video etc).
• Contributed to development and implementation of marketing processes and procedures to ensure effective and efficient workflow, improve communication and enhance working relationships.
• Developed and implemented Rec Media's social media strategy to ensure it aligns with the company's brand guidelines, vision, and mission
• Maintained and updated company website.
• Marketing budget tracking and management.
• Created and updated training manuals for sales representatives on company and marketing best practices and procedures.

• Created eye-catching and information-rich marketing presentations for Panerai and Piaget brands, including marketing plans, event proposals, and mood boards.
• Managed advertising, PR, and point of sale yearly budgets, and coordinated and managed all brand events.
• Measured and presented PR coverage in local press and magazine publications to HQ in Switzerland.
• Ordered and installed all point of sale marketing materials at boutiques and luxury dealers in South Africa.
• Managed the transport of inventories, photographers, and models for editorial photoshoots and press coverage.
• Handled all invoice processing in SAP, including those related to events, POS, and advertising.
• Conducted brand training for all local boutique staff, held at various dealers across the country.