Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Andrea Basson

Calgary,AB

Summary

Seasoned Marketing Manager with 10+ years experience in B2B Marketing. Accomplished in optimizing content and tapping into new marketing and branding opportunities. Proficient in managing reporting tools and analytics dashboards.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Digital Marketing Manager

YouRhere Inc.
10.2021 - Current
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Created content and promotional materials to drive engagement and conversions.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Improved website visibility through development and implementation of SEO strategies.

Digital Marketing Manager

Reach
08.2020 - 10.2021
  • Administered marketing calendar and posted new content to coincide with new product and service releases.
  • Monitor and evaluate website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
  • Responsible for planning design and execution of website revamp - ensuring critical UX elements are in line with best practices and company objectives
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Create marketing collateral and other marketing related materials to support objectives of Sales Team.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Work with internal and external stakeholders to establish budget and resource allocations to ensure digital marketing plans align with business priorities
  • Certified Hubspot Marketing Software user
  • Experience using Adobe Creative Cloud suite
  • Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
  • Streamlined marketing operations by introducing project management tools and automating repetitive tasks.

Marketing Specialist

Rec Media
08.2018 - 08.2021
  • Design, creation and maintenance of company media kits, presentation decks and other marketing collateral (video etc).
  • Contribute to development and implementation of marketing processes and procedures to ensure effective and efficient workflow, improve communication and enhance working relationships.
  • Develop and implement Rec Media's social media strategy and ensure they are in line with brand guidelines, vision, and mission of company.
  • Maintain and update company website.
  • Marketing budget tracking and management.
  • Creation and maintenance of training manuals for sales reps on company and marketing best practices and procedures.

Marketing Communications Specialist

Classic and Competition Cars (Pty) Ltd
01.2017 - 08.2018
  • Manage all marketing communications, logo and collateral design
  • Create PowerPoint presentations for Project Manager’s to present to clients
  • Track and monitor various project budgets
  • Management of marketing budget
  • Creation of marketing materials for website and other marketing platforms.
  • Analysis of website traffic in order to improve future marketing strategies and campaigns.

Marketing and PR Coordinator

Richemont
11.2015 - 01.2017
  • Create eye catching and information rich marketing presentations for Panerai and Piaget brands (marketing plan, event proposals, mood boards etc.)
  • Manage advertising, PR and Point of Sale yearly budgets as well as Co-ordinate and manage all brand events
  • Measure and present PR coverage in local press and magazine publications to HQ in Switzerland
  • Order and install all point of sale marketing material and boutiques and luxury dealers in South Africa
  • Managing transport of inventories, photographers and models for editorial photoshoots and press coverage
  • Manage all processing of invoices in SAP (invoices relating to events, POS, advertising)
  • Conduct brand training for all local Boutique staff (held at various dealers across country)

Education

BBA - Marketing Management - Marketing Communications

IMM Graduate School of Marketing
Johannesburg, South Africa
02.2019

Diploma - Advertising Management

Varsity College
Johannesburg, South Africa
03.2011

Skills

  • Marketing collateral ideation and development
  • Marketing strategy
  • Social Media Management
  • Content Development
  • Google Analytics understanding
  • Project Management
  • Email Marketing
  • E-Newsletters
  • Time Management
  • Professionalism
  • Excellent Communication
  • MS Office Suite

Certification

  • Google Analytics
  • Hubspot Marketing Software
  • Google Digital Marketing & E-commerce Certificate

Languages

English
Native or Bilingual

Timeline

Digital Marketing Manager

YouRhere Inc.
10.2021 - Current

Digital Marketing Manager

Reach
08.2020 - 10.2021

Marketing Specialist

Rec Media
08.2018 - 08.2021

Marketing Communications Specialist

Classic and Competition Cars (Pty) Ltd
01.2017 - 08.2018

Marketing and PR Coordinator

Richemont
11.2015 - 01.2017

BBA - Marketing Management - Marketing Communications

IMM Graduate School of Marketing

Diploma - Advertising Management

Varsity College

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