Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
Generic

Silvia Nogales

San Diego

Summary

Dynamic leader with over 25 years in performing arts administration at Southwestern Community College District, successfully generating $5.2 million in ticket revenue. Proven expertise in strategic planning and community outreach, fostering inclusive environments while enhancing audience engagement. Skilled in contract negotiation and staff development, driving initiatives that elevate the performing arts experience. Student-centered and passionate Performing Arts leader with a strong commitment to fostering creativity, artistic excellence, and educational enrichment through the Performing and Visual Arts including art, dance, music and theatre. Highly skilled in building meaningful relationships with faculty, professional staff, students and community partners to cultivate inclusive and dynamic learning and performing art environments. Adept at planning, coordinating, and executing arts marketing and public relations campaigns to enhance visibility and engagement in dance, music and theatre programs. Thrives under pressure and excels in deadline-driven environments, ensuring seamless execution of performing arts activities, special events, and artistic initiatives. An effective project manager with expertise in orchestrating special events, developing strategic outreach, and securing resources to enhance performing arts programming in dance, music and theatre. A commanding public speaker and natural leader who inspires and motivates staff, faculty, students and teams to achieve artistic and academic success. Dedicated to creating transformative experiences that empower students through the performing arts.

Overview

25
25
years of professional experience

Work History

CSEA Chapter President

CSEA
01.2011 - Current

Serving as CSEA Chapter 524 President for seven years; Chief negotiator and leader of the Classified Professionals 380 member unit, served as a member the CSEA negotiations team for 14 years, and four years as Chapter Vice President; Negotiated three contracts over the last seven years; successfully negotiated more than 20% in permanent compensation increases, 5% increase percentage in Health and Welfare, no layoffs during the COVID pandemic; Advocates for staff interests and fosters an inclusive and engaging campus environment; Represents members in all discipline, grievance and investigational matters; Oversees various staff organizations, makes all committee appointments, coordinating campus-wide classified events, and facilitating communication between administration and governing board; Responsible for setting strategic goals, managing budgets for staff-led initiatives, and ensuring staff voices are heard in shared governance decision-making processes; Working closely with committees to plan cultural, educational, and social events to enhance staff engagement, and professional development; Address concerns related to employee positions, job descriptions and working conditions; Additionally, collaborating with college administrators to improve campus policies, promote leadership development, and ensure equitable access to resources for all Classified Professionals. The Chapter President plays a crucial role in strengthening campus community bonds, upholding the college’s mission, and creating a vibrant and supportive working experience for Classified Professionals.

Performing Arts Coordinator

Southwestern Community College District
03.2000 - Current

Lead the administration, organization, operations and coordination of the District’s more than 2,500 performing art programs over 25 years, ensuring alignment with institutional mission, vision and values; Plan, organize, coordinate and oversee 100 artistic events every academic year of art, dance, music, theatre productions, including the preparation and production of 50 art calendars, produced twice a year, facility scheduling, technical services, and resource allocation for successful performances; Manage the use and scheduling of three performance spaces (500 seat main stage theatre, 150 seat studio theatre and 100 seat dance studio) to ensure accessibility and equitable service delivery to more than 400,000+ audience members; Train and supervise more than 100+/per semester volunteer usher program; Coordinate and oversee all performing arts events in the performing arts center, front of house operations, box office operations, support services such as facilities services, community relations, security, concession services, and technology support; Generated approximately $5.2 million in ticket revenue in 25 years; Develop strategic goals and initiatives to enhance and sustain the theatre operations program; Collaborate with District divisions, contractors, and stakeholders for facility upgrades, renovations, and technical system maintenance; Participated in the performing arts user group for the construction of the $69 million new 60,000 square foot Performing Arts Center; Negotiate more than 100+ talent and professional service contracts for performing art activities as well as manage non-professional performance rights agreements; Develop and implement health and safety protocols in compliance with state and federal regulations; Monitor and manage performing art (dance, music, theater) programs District and trust budgets, including procurement, inventory control, and contract management; Plan, schedule, and supervise theatre operations, assigning duties, evaluating event performance, and supporting professional development initiatives; Work closely with faculty, staff, students and community partners to support student engagement and learning opportunities within the performing art programs; Collaborate with administration and communications teams to effectively promote performing arts productions; Evaluate and enhance policies, procedures, and practices to improve efficiency, effectiveness, and equity in the performing arts operations. Prepare reports, presentations, and other materials for internal and external stakeholders; Supervise scheduling of theatre operations personnel, including box office, front-of-house, volunteer ushers, production staff, maintenance, custodial and security staff; Utilize technology resources to optimize theatre operations, including ticketing systems, coordinate the production of all performance programs, and scheduling software; Provide strategic leadership to achieve equity in outcomes and experiences for diverse audiences attending any performing art event; Represent the performing art programs in committees, special projects, and community initiatives; Coordinate with District Leasing department for the rental of the 500-seat main stage theatre, provide input and recommendations for use and resources.

Education

Bachelor of Arts - Communications

San Diego State University
San Diego, CA
06-1998

Skills

  • Performing Art Program Administration
  • Venue & Facility Management
  • Budgeting & Financial Oversight
  • Event Planning & Coordination
  • Contract Negotiation & Vendor Management
  • Health & Safety Compliance
  • Strategic Planning & Program Development
  • Staff Leadership & Professional Development
  • Student Engagement & Learning Support
  • Community Outreach & Partnerships
  • Marketing, Social Media Promotions & Public Relations
  • Scheduling & Event Management
  • Equity & Inclusion Leadership
  • Front-of-House Management & Usher Coordination/Volunteer Training
  • Audience Engagement & Customer Service
  • Box Office Operations & Online Ticketing Systems
  • Event Logistics & Patron Experience Enhancement
  • Risk Assessment & Emergency Preparedness
  • Performance Coordination & Backstage Operations
  • Community Theatre Outreach & Partnership Development

Affiliations

  • Mariachi Scholarship Foundation – Board Member

Languages

Spanish
Native or Bilingual

Timeline

CSEA Chapter President

CSEA
01.2011 - Current

Performing Arts Coordinator

Southwestern Community College District
03.2000 - Current

Bachelor of Arts - Communications

San Diego State University
Silvia Nogales