Andie Maylen
Summary
Experienced and results-oriented Social Media Manager with over 4 years of expertise in developing and implementing successful social media strategies. Adept at engaging sports audiences through creative and impactful content, driving audience growth, and building strong brand loyalty on platforms such as Instagram, Facebook, and Twitter. Skilled in leveraging analytics, staying ahead of trends, and working collaboratively to deliver effective campaigns that achieve business goals.
Overview
3
3
years of professional experience
Work History
DIGITAL COMMUNICATION COORDINATOR
Ontario Student Voices
11.2024 - Current
- Strategized and executed social media campaigns, achieving over 100% growth in followers within two months, and fostering active online communities.
- Redesigned the brand book to elevate visual appeal and strengthen audience engagement, aligning with the brand identity.
- Developed and launched a website for Ontario Student Voices, enhancing digital presence and user experience.
- Authored and designed multiple policy papers, effectively communicating brand goals and advocacy initiatives.
MARKETING COORDINATOR
Border Cats Baseball
04.2024 - 08.2024
- Oversaw all social media platforms and the team's website to enhance fan engagement
- Implemented creative strategies to boost viewership and keep fans informed about upcoming events and game scores
- Designed compelling print and digital media materials to promote the team
- Achieved a 400% increase in social media following
MARKETING LEAD
Aurora Constellations
03.2022 - 12.2023
- Identified effective marketing channels to target key customer segments, optimizing advertising tactics
- Developed campaigns and specific marketing strategies for Aurora
- Created the company logo, establishing a strong visual identity
- Assisted to the website design process by working closely with developers
Education
Interactive Media Management Graduate Certificate -
Conestoga College
04-2025
Website Development Graduate Certificate -
Conestoga College
04-2024
Honours Bachelor of Commerce - Marketing, Human Resources
Lakehead University
04.2023
High School Diploma -
St.Ignatius
06.2019
Skills
- Creativity
- Client Relations
- Content Creation & Management
- Adobe Creative Suite
- UI/UX Design (Figma)
- HTML and CSS coding
Accomplishments
- Academic All-Canadian 2019-2024
- OCAA Coaches award 2024
- Dean's List Honouree 2019-2022
Timeline
DIGITAL COMMUNICATION COORDINATOR
Ontario Student Voices
11.2024 - Current
MARKETING COORDINATOR
Border Cats Baseball
04.2024 - 08.2024
MARKETING LEAD
Aurora Constellations
03.2022 - 12.2023
Interactive Media Management Graduate Certificate -
Conestoga College
Website Development Graduate Certificate -
Conestoga College
Honours Bachelor of Commerce - Marketing, Human Resources
Lakehead University
High School Diploma -
St.Ignatius
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