Anastasiia Bashynska
Ottawa,Canada
Summary
E-commerce and Digital Marketing Specialist with 5+ years of experience driving D2C growth through multi-channel campaigns, conversion optimization, and data-driven strategies. Experienced with Shopify and WooCommerce and executing campaigns across email, SMS, paid media, and social media to increase online revenue and customer retention.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Mark Motors Group (Audi, Porsche, JLR, Mercedes-Benz, Alfa Romeo, Maserati, Volkswagen)
Ottawa, Canada
09.2024 - Current
- Execute multi-channel marketing campaigns across paid media, email, and social media to increase engagement and conversions.
- Manage and optimize 11 dealership websites including product listings, landing pages, and promotional campaigns.
- Develop email marketing workflows and templates that improved open rates by 25% and conversions by 20%.
- Build landing pages and campaign funnels that increased event registrations by 40%.
Marketing Coordinator
Freedom Support Services Inc.
Toronto, Canada
09.2022 - 09.2024
- Executed digital marketing campaigns across email, social media, and paid channels.
- Redesigned the company website, improving site speed by 35%, engagement by 50%, and conversions by 30%.
- Managed website content and SEO initiatives to improve organic visibility.
- Prepared campaign performance reports and insights for leadership decision-making.
Social Media Marketing Specialist
Oui Design
Remote
04.2020 - 08.2022
- Managed social media content calendars and strategies for multiple brands, increasing followers by 400%.
- Conducted 100+ A/B tests to improve campaign performance.
- Executed marketing campaigns including webinars and digital promotions to increase engagement.
- Manage Google Ads and Meta Ads campaigns with budgets up to $20K/month and optimize campaign performance using analytics.
Education
Bachelor of Science - Marketing
Ivan Franko National University
Skills
- E-commerce Marketing
- Shopify
- WooCommerce
- Product Listing Optimization
- Email Marketing
- SMS Marketing
- Klaviyo
- Mailchimp
- Salesforce
- Paid Media
- Google Ads
- Meta Ads
- Conversion Rate Optimization
- A/B Testing
- Marketing Analytics
- Google Analytics4
- SEO
- Social Media Marketing
- Campaign Management
Certification
• Google – Fundamentals of Digital Marketing
• IBM – Project Management Fundamentals
• California Institute of Arts – Fundamentals of Graphic Design
• Creative Practice – Figma Basics
• IBM – Project Management Fundamentals
• California Institute of Arts – Fundamentals of Graphic Design
• Creative Practice – Figma Basics
Timeline
Digital Marketing Specialist
Mark Motors Group (Audi, Porsche, JLR, Mercedes-Benz, Alfa Romeo, Maserati, Volkswagen)
09.2024 - Current
Marketing Coordinator
Freedom Support Services Inc.
09.2022 - 09.2024
Social Media Marketing Specialist
Oui Design
04.2020 - 08.2022
Bachelor of Science - Marketing
Ivan Franko National University