Anastasia Vishniakova

• Developed and executed a comprehensive growth strategy, including KPI definition, execution planning, and budget allocation across multiple channels (Google, LinkedIn, Meta, Gartner, and more).
• Launched and managed large-scale lead generation and brand awareness campaigns from scratch, including daily optimization and detailed reporting.
• Designed and optimized high-conversion lead funnels to maximize conversion rates across the full buyer journey.
• Led campaign initiatives that resulted in the acquisition of over 100 new B2B clients, generating a TPV exceeding $10 million.
• Implemented continuous improvements that reduced CPL and cost per MQL by over 35% in highly competitive markets.
• Managed and coordinated ABM programs, including account selection, targeting, and personalized content delivery.
• Collaborated closely with the design team to ensure that creative assets aligned with brand voice and funnel stage relevance.
• Created and promoted content campaigns that addressed customer pain points, and drove engagement.

Managed an outsourced SEO agency, overseeing strategy and deliverables

• Managed cross-channel campaigns (Google Ads, Meta, LinkedIn, and Bing) to consistently achieve acquisition KPIs.
• Oversaw a $200K+ monthly budget, maximizing ROI through channel-specific strategies, and A/B testing.
• Researched and launched new marketing channels, managing test budgets, and partner performance.
• Analyzed data to optimize spend and improve metrics such as CPC, CPA, LTV, churn, and funnel performance.
• Collaborated with creative teams to produce effective, full-funnel content across display, native, search, and social platforms.
• Reviewed and optimized ad creatives to ensure brand consistency and targeting relevance.
• Coordinated with external agencies to streamline operations and improve marketing output.

• Developed SEM strategies aligned with annual and monthly performance goals.
• Executed and optimized campaigns across Google Ads, Meta, LinkedIn, and Outbrain
• Defined campaign KPIs, and monitored performance for brand awareness and direct response.
• Conducted keyword research, ad copywriting, A/B testing, and daily optimization.
• Managed campaigns using Search Ads 360, and Display & Video 360.
• Tracked results using Google Analytics and Salesforce to report on lead performance.
• Created and optimized landing pages to improve lead quality and conversion rates.