ANASTASIA TRIVYZA

Company Overview: TradingHub is a global finance-focused big data firm with offices in London, Toronto, Sydney, and Singapore, providing advanced analytics to top-tier financial institutions

• Developed and launched the company’s first social media strategy, establishing an annual content plan and calendar
• Coordinated with senior executives to produce and publish. high-quality thought leadership articles for marketing campaigns to prospects and customers.
• Increased brand awareness by 30% through a multi-channel marketing approach, including events, digital campaigns and press coverage.
• Ensured consistent messaging across all channels and collateral, collaborating closely with the Head of Marketing, Events Manager, and Lead Designer.
• RegHub Summit saw a 75% increase in sign-ups and a record 76% attendance rate, driven by doubling our email campaign efforts.
• This is an annual event in London and New York which targets regulators, risk professionals, and thought leaders.
• The RegHub Summit campaign generated on LinkedIn 5,076 impressions and an 18% engagement rate, boosting visibility.
• It was also featured on the National Futures Association LinkedIn, adding credibility and underscoring its importance with regulatory bodies.
• Managed monthly updates for Sales and Marketing, covering regulations, events, customer deals, and thought leadership to ensure team alignment.
• Created a media room with cost-effective equipment (cameras, microphones) and trained the team on best filming practices, resulting in video content and podcast episodes.
• Partnered closely with internal departments to strengthen their messages, ensuring company-wide visibility and alignment through strategic internal communications, including managing updates published on the internal site.
• Reported to the Head of Marketing, providing updates on campaign setup, execution, budgeting, tracking, and competitor analysis while ensuring alignment with company objectives and marketing strategy.

Company Overview: DUAL Asset, part of Howden Group Holdings, specializes in transactional insurance solutions for Legal Indemnities, M&A, and Probate

• Implemented a social media campaign calendar and designed content for LinkedIn, Facebook, Instagram, and Twitter, aligning with DUAL Asset’s strategic goals to boost engagement.
• Increased organic engagement rate by 7%, page impressions by 500% (Q1 YoY), and achieved 43% follower growth in 11 months on LinkedIn.
• Partnered with the Marketing Manager, Sales, and Underwriters to understand products and create targeted social media content that boosts engagement.
• Engaged with LinkedIn audiences and staff to grow page followers organically.
• Created landing pages and marketing email copy for event invitations and set up email workflows on HubSpot.
• Assisted and worked closely with team members on event organization, website updates, and the development of collateral such as PowerPoints, brochures, PR, and articles.
• Managed the recording of staff videos using professional camera equipment for the DUAL Asset Academy channel on the FOR MEDIA platform, a CPD training hub.
• Coordinated with FOR LEGAL to onboard DUAL Asset staff for recordings, editing videos, planning releases, and maintaining platform updates.

Company Overview: Chambers and Partners is the leading independent professional legal research company operating across 200 jurisdictions

• Managed marketing activities for Events, Sales, Research, and other departments.
• Organized and executed webinar marketing, including email campaigns via Pardot and Salesforce, content creation, and audience targeting.
• Collaborated with the Research and Events teams to ensure on-brand marketing content.
• Worked under pressure to meet deadlines and drive webinar attendance.
• Coordinated with the Data team to define campaign target audiences.
• Collaborated with the Internal Designer and Digital team on social media assets.
• Supported the Senior Marketing Executive with the internal communications program and other marketing duties.
• Managed marketing reports, monthly newsletters, and email campaigns for guide launches.
• Organized worldwide external conferences, including the annual 2021 Legal Marketing Association conference.

Company Overview: Symphony Environmental is a world leader in biodegradable plastic technology

• Supported the marketing manager in writing content for the website, brochures, products, and conducting market research.
• Updated and optimized the company website for a user-friendly experience.
• Wrote and launched content for the SYM Fresh product, conducted competitor analysis, and initiated social media channels.
• Created marketing materials using Photoshop, InDesign, Illustrator, Canva, Adobe Premiere Pro and PowerPoint slides.
• Managed and monitored social media accounts (Facebook, Twitter, Instagram, LinkedIn). Increased LinkedIn followers by 30% in the first year.