Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Anastasia Epstein

Be’er Yaakov,Israel

Summary

Over 5 years of experience transforming complex data into actionable insights. Expertise in digital marketing analytics and sales operations, with a proven ability to build scalable dashboards and automate reporting. Demonstrated success in delivering insights that enhance performance metrics. Committed to process improvement and efficiency in high-pressure environments.

Overview

6
6
years of professional experience

Work History

Data Visualization Specialist BI

Leads.io
Toronto, Canada
02.2022 - Current
  • Tableau & SQL: Built real-time dashboards powered by SQL-based ETL pipelines, cutting campaign spend by 15% and boosting lead conversion by 12%.
  • Google BigQuery: Partnered with data engineers to extract and optimize queries for Tableau and Excel reporting from our enterprise warehouse to create one source of truth dashboards.
  • Salesforce Analytics (Tableau CRM): Built and optimized Dataflows (Extract→Digest→Augment→Flatten→Register), halving data latency for pipeline and KPI dashboards and enforcing data-governance rules to deliver cleaner, more customizable insights.
  • Dashboard Templates: Standardized Tableau and Excel templates to eliminate 90% of manual report prep and ad-hoc requests.
  • KPI Analysis: Drove a 30% uplift in global marketing performance (conversion rates & CPM) through unified KPI analytics with clients lead data.
  • Automation & Accuracy: Automated Salesforce flows and Tableau workflows, delivering a 20% increase in lead generation and a 25% improvement in forecast accuracy.
  • Training & Adoption: Trained 60+ users on BI tools, raising dashboard engagement by 70% and Salesforce CRM adoption from 65% to 90%, while cutting data-entry errors by 80%.

Sales Operations Coordinator

Bidwell Financial Services
Barrie, Canada
10.2019 - 02.2022
  • Built automated Excel dashboards with VBA and SQL, improving reporting efficiency by 30%.
  • Supported sales and account teams with custom data insights and ad-hoc reports.

Education

B.A Specialized Honors - Business and Financial Economics

York University
Toronto, ON, Canada

Skills

  • Tableau and Salesforce analytics
  • SQL and Google BigQuery
  • Data visualization and analysis
  • Business intelligence and reporting
  • User training and stakeholder engagement
  • Workflow automation and optimization

Languages

English
Native/ Bilingual
Hebrew
Native/ Bilingual
Russian
Professional

Timeline

Data Visualization Specialist BI

Leads.io
02.2022 - Current

Sales Operations Coordinator

Bidwell Financial Services
10.2019 - 02.2022

B.A Specialized Honors - Business and Financial Economics

York University

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Anastasia Epstein