Ananya Yadav
Montréal,CA
Summary
Results-driven marketing professional with expertise in strategic project management, content creation and optimization, and digital and e-commerce platform management. Adept at cross-cultural collaboration, with a proven track record of delivering creative, data-driven solutions in dynamic and fast-paced environments.
Overview
6
6
years of professional experience
Work History
E-commerce Marketing Intern
Techo-bloc
Montreal, Canada
05.2024 - 08.2024
- Created and managed e-merchandising strategies aimed at enhancing the presentation of products on the e-commerce platform, culminating in a 20% surge in engagement.
- Managed successful e-commerce projects through collaboration with graphic designers, resulting in the creation of appealing assets for campaigns.
- Utilized SEO audits and Google Analytics data analysis to guide improvements in online customer experience. Enhanced conversion rates by informing PDP & PLP revamps with new item setup and UI/UX analyses.
Strategic Marketing Assistant
Devoteam
Paris, France
02.2023 - 08.2023
- Managed network of 10+ external copywriters for key asset production, generating content for the websites and for social media accounts.
- Managed communication strategies across internal company channels. Regularly updated content on company website using WordPress CMS.
- Contributed to formulating effective content marketing strategies that involved producing engaging powerpoint presentations and videos, resulting in a 25% increase in user interaction
Business Development Associate
Leapsome
Berlin, Germany
05.2022 - 12.2022
- Autonomously handled US and European small business accounts and collaborated with cross-functional teams to develop innovative solutions for clients' needs.
- Assessed and reported on the new product's performance, enabling sales and marketing teams to achieve a 30% increase in their adoption.
- Led a team of 3 interns while providing training and support to newly hired personnel, and provided internal feedback for process improvements and smoother integrations on software like HubSpot.
Digital Marketing Intern
Uber
Delhi, India
07.2019 - 09.2019
- Participated in the development of SEO-based digital marketing campaigns targeting Uber's social media platforms, Instagram and Facebook.
- Generated impactful pitch decks and persuasive promotional content to optimize website visibility, resulting in enhanced audience engagement by 30%.
- Conducted market analysis and researched current trends to support the successful launch of new products or services via digital channels.
Content Marketing Intern
Zomato
Delhi, India
06.2018 - 07.2018
- Analysed user-generated content to verify adherence with organizational protocols utilizing in-house applications.
- Served as the primary liaison between internal teams and external clients, facilitating efficient issue resolution and ensuring seamless communication.
Education
Master of Science (MSc) - International Business
HEC MONTRÉAL
Quebec, Canada08-2024
Masters in Management (MIM) - Programme Grande École, Specialisation in Marketing
ESCP BUSINESS SCHOOL
Paris, France08-2023
Bachelors in Management Studies (BMS) - Global Business Management
UNIVERSITY OF DELHI
Delhi, India08-2020
Skills
- Office 365 (MS Advanced Excel, Microsoft PowerPoint)
- HubSpot Sales, HubSpot Marketing
- Google My Business, Google Analytics, Google Ads
- Adobe Creative Suite, Adobe Photoshop, Canva
- Search Engine Optimization, Digital Marketing, Ecommerce, Content Marketing
- Data Analysis, A/B Testing
- WordPress, SEMRush, Screaming Frog, Jira, Shopify
Extracurriculars
ESCP SOCIAL MARKETING TEAM: Handled ESCP's TikTok account to increase followers by 50% | 01/2023 to 04/2023
FINANCE & INVESTMENT CELL: Led a team of 15 to organize academic events of 100+ attendees | 05/2019 to 12/2019
Languages
English
Native/ Bilingual
French
Professional
Hindi
Native/ Bilingual
Timeline
E-commerce Marketing Intern
Techo-bloc
05.2024 - 08.2024
Strategic Marketing Assistant
Devoteam
02.2023 - 08.2023
Business Development Associate
Leapsome
05.2022 - 12.2022
Digital Marketing Intern
Uber
07.2019 - 09.2019
Content Marketing Intern
Zomato
06.2018 - 07.2018
Master of Science (MSc) - International Business
HEC MONTRÉAL
Masters in Management (MIM) - Programme Grande École, Specialisation in Marketing
ESCP BUSINESS SCHOOL
Bachelors in Management Studies (BMS) - Global Business Management
UNIVERSITY OF DELHI
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