Summary
Overview
Work History
Education
Skills
Timeline
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Ananya Mehta

Summary

Product and go-to-market leader with over 7 years of experience in product marketing, growth, and revenue strategy. This background gives me a holistic understanding of how products are built, positioned, launched, and scaled, enabling me to design solutions that balance customer needs, technical complexity, and business impact. I believe strong outcomes come from clear ownership and collaboration, and I excel at bringing cross-functional teams together to deliver results.

Overview

10
10
years of professional experience

Work History

Sr. Product Manager, Secure Business B2b

TELUS Business
Vancouver, Canada
02.2024 - Current
  • Led go-to-market strategy for TELUS Secure Business revamp by simplifying plan structures and repositioning value propositions across web, sales, and partner channels, improving qualified leads by 23%
  • Launched and marketed a digital installation tool for technicians, driving a 44% increase in customer engagement (SMB) within 60 days through improved onboarding and activation
  • Partnered closely with marketing and sales teams to translate product capabilities into clear, customer-centric narratives for SMB decision-makers
  • Launched an end-to-end dealer value chain, spanning order intake, installation workflows, technician enablement and training, on-site execution, and performance KPIs to scale product reach
  • Worked across product, engineering, marketing, and operations to align on priorities and lead change management for new processes and feature launches

Lead Product Marketing Consultant

The Quint - Digital News Platform
Mumbai, India
03.2022 - 08.2022
  • Built the product marketing playbook for ad-formats, branding placements and crafting clear narratives that highlighted the value of Quint’s digital inventory for potential advertisers
  • Partnered with engineering to assess new ad-tech revenue opportunities, evaluate feasibility, and shape the roadmap for emerging ad formats

Senior Manager, Partnerships & B2B Sales

JioSaavn - Music Streaming App
Mumbai, India
12.2020 - 12.2021
  • Drove advertising revenue across India and the US, achieving 195% of the target and onboarding 60+ brands to digital audio as a new advertising medium
  • Launched India’s first programmatic digital audio campaign with Google DV360, introducing new channel innovation

Manager, Product Marketing & Brand Strategy

JioSaavn - Music Streaming App
Mumbai, India
02.2016 - 12.2020
  • Built and led a team of 5 brand strategists, creating marketing solutions across India, the US, and Canada, and enabling a 25-member sales team to meet annual ad-revenue goals
  • Created and presented executive-level presentations on JioSaavn’s ad-tech platform to investors, and C-suite leaders, driving alignment and new revenue opportunities
  • Defined the advertiser value proposition and positioning for JioSaavn’s ad-tech products, delivering 20+ global roadshows and thought-leadership sessions across major markets
  • Launched high-impact branded content programs including Amazon Prime Video and Netflix’s first podcasts in India

Education

Master of Business Administration -

University of British Columbia
12.2024

Bachelors of Commerce -

University of Mumbai
06-2016

Certification - Strategic Management & International Marketing

King's College London

Skills

  • Go-to-Market Strategy
  • B2B Product Marketing
  • Consumer and Market Research
  • Stakeholder Management
  • Change Management
  • Sales and Partner Enablement

Timeline

Sr. Product Manager, Secure Business B2b

TELUS Business
02.2024 - Current

Lead Product Marketing Consultant

The Quint - Digital News Platform
03.2022 - 08.2022

Senior Manager, Partnerships & B2B Sales

JioSaavn - Music Streaming App
12.2020 - 12.2021

Manager, Product Marketing & Brand Strategy

JioSaavn - Music Streaming App
02.2016 - 12.2020

Master of Business Administration -

University of British Columbia

Bachelors of Commerce -

University of Mumbai

Certification - Strategic Management & International Marketing

King's College London

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Ananya Mehta