With over 17 years of extensive experience in the restaurant industry, I am a dynamic Marketing Director and an accomplished professional in operations, food & beverage, customer relationship management, hospitality, and business development. My career is marked by a consistent record of streamlining operations to align with company standards and client expectations, thereby driving profitability and exceptional customer service. I excel in revenue generation, enhancing market share, and ensuring customer satisfaction. My expertise includes recruiting, training, and leading teams to boost productivity and profitability, especially in the evolving home delivery segment. Skilled in showroom and operations management, I bring a strong background in purchasing, merchandising, sales, and team management. My approach is focused on business performance analysis, developing strategies for delivery services, and maintaining top-notch restaurant ambiance in compliance with health and safety norms. Known for my exemplary leadership, I am adept at motivating teams, fostering a positive work environment, and identifying market opportunities to drive growth. I possess excellent communication and interpersonal skills, underpinned by a commitment to creating a quality culture through strategic menu planning and service excellence.
Leading marketing strategies for 23 brands across Foodtastic's portfolio, I focus on expanding our reach to over 1200 restaurants in the US and Canada. My role involves refining off-premises marketing strategies and identifying growth opportunities.
Manage relationships with major delivery platforms, negotiate beneficial terms, and drive collaborative marketing efforts, enhancing our brand visibility and sales.
Oversee efficient POS integrations across various aggregator services and delivery initiatives, day to day operations support ensuring seamless operations and customer satisfaction.
Responsible for budget allocation and performance analysis, I aim to maximize ROI across our diverse brand network.
White label delivery implementation and roll out strategy with DoorDashDrive & UberDirect
Collaborate with marketing, operations, and franchisee support teams, contributing to the successful rollout of our marketing initiatives.
Develop and implement effective marketing strategies on various 3rd Party platforms, guiding Franchisees in their adoption.
Learn from and replicate the success of top-performing franchisees, coaching Area Developers and Franchisees.
Collaborate with 3rd Party platforms to enhance menus and optimize restaurant operations.
Manage the national rollout of in-house virtual brands like Ricky Ticky Tacos and oversee their performance.
Use data analytics and Business Intelligence tools to monitor performance, conduct reviews, and assist in strategic decision-making for franchisees and Area Developers.
Managing a $7M Restaurant and Supporting an Extension Restaurant at Walmart
Leading and developing a team of 97 which includes 11 Shift Leaders and 4 Dept Managers
Develop operational, marketing, and business plans in conjunction with owners or board of directors.
Estimate food and supply needs, oversee the placement of orders.
Hire, train, and supervise managers and staff.
Manage the budget, administer payroll, and make sure operations remain within budget.
Establish and enforce standards and regulations for personnel, administration, entertainment, and food.
Supported 8 restaurant’s operations of Area Manager during transition at Lindsay, Peterborough, Barrie, Parrysound and Bracebridge locations, conducted Visits and Audits.
Managing $3 M Restaurant, Top 3 busiest restaurant in the Soul Foods Group CA Ops.
Successfully Launched aggregators like UberEATS (2020), Skip the Dishes (2018) and Door Dash (2020) in the Digital Sales Channels, Pilot project of Online Pick Up Order (2019) at KFC Canada
Was Instrumental in developing inhouse Direct Delivery channel with in-house fleet of delivery team of driver and dispatchers with substantial Sales mix of 23%
Completed corporate tie up and co-branding with major IT, BPO Companies in Bangalore turning aroung risk restaurant to performing ones.
Passed Yum! Intl Food Safety Audits, CER, FER and ROCC audits with above targets performances.
Implemented and Set up Outdoor Catering process in Sales Channel KFC India which was rolled out Nationally
Managed premium aggregators like Zomato, Swiggys and Road Runner in the delivery channels along with in-house Direct Delivery channel without fleet of delivery team of driver and dispatchers to with a sales mix of 34%
Supported 6 Dominos Stores operations as Deputy District Manager
As world leader in delivery business, managed south India’s busiest store, by launching 1st ever online pizza delivery ordering in history of Indian Dominos Pizza
Monitor and evaluate the performance of stores within the district.
Provide training and development for store managers and their teams.
Make sure all stores follow Domino's standards and regulatory compliance.
Oversee and implement marketing and sales initiatives across the district.
Manage budgeting and financial analysis for the district.
Offer support and solutions for operational challenges faced by stores.
Hiring, training, and supervising employees, and scheduling shifts.
Ensuring customer satisfaction and handling complaints.
Managing the store's financial performance and meeting sales targets.
Ordering supplies and managing stock levels.
Keeping the store clean and compliant with health and safety standards.