Analea Zimmermann
Sherwood Park,Alberta
Summary
Experienced content expert skilled in creating captivating and compelling material that resonates with audiences. Proven track record of driving engagement and crafting impactful narratives. Highly collaborative and adaptable, consistently delivering results. Proficient in developing content strategies, technical and narrative writing, and digital marketing. Keen eye for detail and a creative mindset while crafting concise and comprehensive content across various platforms. Prioritizes the development of brand voice and effectively communicates brand image through social media channels.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Content Specialist
Arctic Spas
07.2023 - Current
- Implemented search engine optimization techniques for improved website traffic and search rankings.
- Developed cohesive brand voice through the complete rejuvenation of website and brochure copy, leading to increased rates of web traffic and lengthened time on site.
- Utilized data-driven insights from Google Analytics to inform content creation efforts, leading to better-targeted messaging that resonated with target audiences.
- Developed engaging copy for multimedia projects such as videos, podcasts, blogs, newsletters, email campaigns, and infographics, resulting in increased audience engagement and retention.
- Increased e-subscribers by producing consistent, valuable email communications that delivered actionable insights for readers.
- Managed editorial calendar via Zoho CMS, ensuring timely publication of relevant, high-quality content pieces.
- Wrote advertising material for use by print and web publications, radio broadcasts and internet media to promote sale of goods and services.
- Established brand voice, tone, and internal style guides and templates for consistent formatting across all published materials.
Copywriter
The Earth Group
09.2022 - 06.2023
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Formatted copy to align with project-specific guidelines.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
- Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
Marketing and Communications Specialist
Sinclair Supply
01.2020 - 09.2022
- Researched, created and presented communication plans to support internal and external marketing programs.
- Coordinated promotional events that attracted new customers while fostering loyalty among existing clients.
- Captured events and navigated social media for industry-related items to develop meaningful content to share with followers.
- Planned and executed promotional materials and merchandise to drive brand consistency.
- Conducted market research to identify trends, opportunities, and challenges within the competitive landscape.
- Wrote engaging and successful marketing, advertising, and website copy.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
Brand Activation Manager
Ace Beverage Co
11.2018 - 01.2020
- Analyzed market trends and consumer insights, driving informed decision-making on brand strategy adjustments.
- Cultivated a consistent brand identity across all channels, enhancing recognition among target audience segments.
- Managed complex event logistics from planning through execution ensuring smooth operations that generated positive attendee feedback.
- Enhanced customer engagement through targeted experiential marketing events and promotions.
- Delivered high-quality creative assets on time and within budget constraints by coordinating with internal teams and external agencies as needed.
- Spearheaded social media efforts for enhanced online presence, boosting organic traffic to brand websites.
Education
Bachelor of Arts - English
University of Alberta
Edmonton, ABSkills
- Keyword research analysis
- Technical writing expertise
- Content strategy development
- Email marketing campaigns
- Multimedia content creation
- Copywriting expertise
- Content management systems
- E-commerce content writing
- Social media marketing
- Google Suite utilization
Certification
- HubSpot Content Marketing Certification - HubSpot Academy.
- Social Media Marketing Certification – Hootsuite Academy.
- Adobe Suite Level 1 Certification - Northern Alberta Institute of Technology
Timeline
Content Specialist
Arctic Spas
07.2023 - Current
Copywriter
The Earth Group
09.2022 - 06.2023
Marketing and Communications Specialist
Sinclair Supply
01.2020 - 09.2022
Brand Activation Manager
Ace Beverage Co
11.2018 - 01.2020
- HubSpot Content Marketing Certification - HubSpot Academy.
- Social Media Marketing Certification – Hootsuite Academy.
- Adobe Suite Level 1 Certification - Northern Alberta Institute of Technology
Bachelor of Arts - English
University of Alberta
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