Anaith Annie Figueroa
San Diego
Summary
Retail leader with 10+ years of experience translating enterprise initiatives into clear, compelling store communications that drive adoption, execution, and performance. Proven ability to build communication plans, lead change initiatives, partner cross-functionally, and serve as a trusted bridge between corporate teams and the field. Recognized for strong judgment, storytelling, and a store-centered approach to messaging.
Overview
15
15
years of professional experience
Work History
Store Manager
Sephora
01.2025 - Current
- Successfully opened and led NSO
- Drive performance through clarity of expectations, consistent follow-up, and data driven messaging
General Manager
Ulta Beauty
08.2021 - Current
- Successfully led 5th highest volume store in the company
- Improved employee engagement YOY and maintained top performing store in the district
- Led company wide Pilot programs, and created communication tools, trackers and training decks
- Translate corporate strategy, initiatives, and operational updates into clear, actionable communication for leaders and store teams, driving consistent execution and adoption.
- Build and lead structured communication plans for launches, promotions, operational changes, and cultural initiatives.
- Serve as a communication filter and gatekeeper for store teams, prioritizing messaging, sequencing information, and protecting focus.
- Partner with district leadership and cross-functional partners to implement enterprise initiatives and ensure messaging is relevant, accurate, and store-centered.
- Lead large-scale meetings, trainings, and written communications to align teams around priorities, expectations, and business goals.
- Continuously evaluate communication effectiveness and adjust approach to improve engagement, understanding, and results.
Co-Sales Manager
Ulta Beauty
12.2018 - 08.2021
- Supported district and corporate initiatives by coordinating execution plans and communication for store teams.
- Interpreted business reporting and insights to identify opportunities and communicate targeted action steps.
- Led store meetings and trainings focused on promotions, brand launches, and operational priorities.
- Established a culture of accountability through clear expectations, performance tracking, and consistent messaging.
- Acted as a communication bridge between leadership, associates, and external partners.
- Promoted from Retail Operations Manager to Co-Sales Manager within 5 months.
Assistant Store Manager, Operations & Service
Burlington
05.2015 - 12.2018
- Led weekly store communications, operational updates, and execution planning across large associate teams.
- Implemented new operational processes and communicated changes to improve compliance, productivity, and results.
- Developed training materials and facilitated onboarding and ongoing education for associates and leaders.
- Partnered with store and district leadership on HR initiatives, workforce planning, and operational strategy.
Assistant Store Manager, Operations & Service
Ross Dress for Less
05.2011 - 10.2014
- Promoted from Area Supervisor to Assistant Store Manager within 8 months.
- Supported the opening and stabilization of a new $9M store, including staffing, training, and communication planning.
- Managed large teams and led store meetings, action planning, and performance communication.
- Served as main point of contact between store teams and district leadership on operational and people initiatives.
Skills
- Retail Communications Strategy
- Field Enablement & Execution
- Change Management
- Cross-Functional Partnership
- Business Writing & Storytelling
- Content Development & Editing
- Communication Planning & Rollouts
- Store Messaging & Standards
- Process Improvement
- Operational Documentation
- Training & Facilitation
- Content Organization & Management
Timeline
Store Manager
Sephora
01.2025 - Current
General Manager
Ulta Beauty
08.2021 - Current
Co-Sales Manager
Ulta Beauty
12.2018 - 08.2021
Assistant Store Manager, Operations & Service
Burlington
05.2015 - 12.2018
Assistant Store Manager, Operations & Service
Ross Dress for Less
05.2011 - 10.2014