Anahita Amehdi
Toronto
Summary
Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
5
5
years of professional experience
Work History
Founder & Social Media Marketing Strategist
Self-employed
09.2021 - Current
- Built and scaled a personal brand to 300K+ followers across platforms through data-driven social media strategies
- Led end-to-end campaign development for global beauty brands, including paid media, influencer partnerships, and performance analytics
- Negotiated contracts, managed brand relations, and delivered measurable ROI on marketing collaborations
- Executed multi-channel marketing strategies resulting in increased engagement and sales for client campaigns
Marketing Assistant
Tartistry
09.2021 - 04.2022
- Supported social media marketing efforts to increase brand awareness and customer engagement
- Executed targeted Facebook and Instagram ad campaigns, contributing to increased traffic and sales
- Assisted in optimizing Google Search visibility through keyword strategy and SEO best practices
- Collaborated on content direction and campaign execution across digital platforms
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
- Monitored competitor activity, staying ahead of industry trends and identifying opportunities for growth.
- Enhanced customer engagement with creation of interactive online content, including quizzes and polls.
Digital Marketing Consultant
Freelance - Beauty Salon
09.2020 - 09.2021
- Managed full-spectrum digital advertising, including Facebook Ads and Google Ads, to drive client acquisition and service bookings
- Optimized Shopify e-commerce site to improve user experience and increase online product sales
- Developed and executed social media strategies to enhance brand visibility and engagement
- Oversaw order fulfillment process, ensuring smooth operations and customer satisfaction
- Managed pay-per-click advertising campaigns to drive targeted traffic and maximize return on investment.
- Created compelling blog content to position the company as an industry thought leader and attract organic website traffic.
- Created content strategies for digital media.
Education
Bachelor of Arts - Bachelor of Commerce Marketing
Humber College
Etobicoke, ON12-2023
Skills
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
- Client engagement
- Ethics and integrity
- Contract negotiation
- Organizational structuring and Strategic planning
- Industry expertise
- Start-up operations
- Strategic vision
- Growth mindset
Languages
English
Native or Bilingual
farsi
Native or Bilingual
French
Limited Working
Timeline
Founder & Social Media Marketing Strategist
Self-employed
09.2021 - Current
Marketing Assistant
Tartistry
09.2021 - 04.2022
Digital Marketing Consultant
Freelance - Beauty Salon
09.2020 - 09.2021
Bachelor of Arts - Bachelor of Commerce Marketing
Humber College
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