Summary
Work History
Education
Skills
Software
Accomplishments
Certification
Timeline
Hi, I’m

Ana Clark

Kingston,ON
Ana Clark

Summary

Successful Marketing Specialist skilled at planning, executing and optimizing online and traditional marketing strategies. Promotes products and services successfully through multiple social and digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Work History

Arterra Wines Canada, Inc.

Wine Merchant
3 2024 - Current

Job overview

  • Developed and implemented engaging marketing strategies to enhance customer experience, fostering brand loyalty and driving sales
  • Organized and hosted customer wine tasting events, creating memorable experiences that promoted product knowledge and brand engagement
  • Conducted ongoing market research to identify trends and customer preferences, informing inventory assessment and ordering strategies
  • Collaborated with team members to create visually appealing merchandising displays, ensuring optimal product placement and accessibility
  • Assisted in training new employees on product knowledge, customer service excellence, and safe operational practices
  • Engaged with customers enthusiastically, providing tailored recommendations and fostering a welcoming environment that encouraged repeat visits
  • Contributed to achieving and exceeding sales targets through effective promotional initiatives and customer interaction
  • Maintained cleanliness and organization of the retail space, ensuring compliance with safety standards and enhancing the overall shopping experience
  • Frequently filled in shifts at the last minute, demonstrating flexibility and commitment to team success; proactively tripled my shifts during the LCBO strike, willingly accepting an increased and demanding workload to support my manager and supervisor

Ki Emboss

Graphic Designer / Marketing & Advertising
05.2021 - Current

Job overview

  • Cultivated robust client relationships, honed through attentive listening and precise dialogue synchronization
  • Steered a thriving business for over two decades, continually evolving and expanding
  • Guided creative teams with authority, shaping design and marketing strategies to excellence
  • Achieved a remarkable 150% client growth by reactivating dormant networks through strategic outreach
  • Achieved remarkable company-wide cost reductions, slashing expenses by an average of 35% within just 11 months
  • Maintained cutting-edge awareness of market trends and technological advancements, relentlessly pursuing knowledge
  • Efficiently reduced team conference costs by 95%, reallocating resources towards high-profile keynote speakers

Blue Rose Wellness

Holistic Medical Business Owner
05.2014 - Current

Job overview

  • Successfully transitioned from home visits to full-time professional medical office in downtown Kingston.
  • Regulated a low churn rate with 90% return customers and 60% upgraded service.
  • Delivered personalized wellness strategies to patients, fostering enhanced customer care and loyalty.
  • Developed and managed the company website, logo, and visual marketing materials.
  • Implemented paid advertising on platforms such as Google, Yelp, Kijiji, and META (Facebook/Instagram).-Expertise in SEO and SEM, as well as social media management.
  • Proficient in bookkeeping, data entry, financial reporting, and payment processes.
  • Competent in small business management, including registration, licensing, lease, liabilities, and taxes.
  • Managed product and equipment procurement, maintenance, and relationships with B2B wholesalers.

PhotoRoom

Social Media Ambassador
5 2023 - 03.2024

Job overview

  • Played a pivotal role within PhotoRoom's Ambassador team, collaborating with a team of experienced professionals dedicated to the success of the online community
  • Interacted with Facebook community members daily, providing support and troubleshooting for App consumers
  • Leveraged expertise in online community dynamics and forum platforms to orchestrate significant community growth and strategic management
  • Improved retention by promptly addressing customer concerns through effective communication strategies, including empathy, tone control, asking pertinent questions, and active listening

The Little Shop in Kingston

eCommerce Business Owner
11.2021 - 11.2023

Job overview

  • Attained and sustained top-rated retail seller status, consistently earning a 100% customer satisfaction rating based on hundreds of reviews
  • Cultivated a compelling online presence through the creation of captivating social media content on platforms such as Instagram, Facebook, and Pinterest
  • This strategic approach bolstered brand visibility and engagement
  • Surpassed Instagram performance goals, meticulously crafting a visually striking brand identity, and achieving an astounding 500% increase in followers within just eight months
  • Elevated link clicks by an impressive 400% through the strategic development of content while maintaining an aesthetically pleasing Instagram grid
  • Conducted comprehensive research spanning social dynamics, consumer behavior, and competitor landscapes
  • Leveraged insights to dynamically adapt business strategies, ensuring ongoing competitiveness and relevance
  • Systematically gathered and evaluated secondary retail market research data, tapping into valuable insights from fashion designers, bloggers, and writers
  • These findings consistently informed key business decisions

Queen's University School of Computing

Social Media Coordinator
03.2022 - 11.2022

Job overview

  • Revised communication, social media, newsletters, and articles to align with Code of Conduct for Ethics and Accessibility
  • Achieved a 1350% increase in donations through marketing fundraising efforts
  • Improved newsletter layout and scheduling, surpassing competitor readership by 13%
  • Conducted SEO & SEM, expanding readership and readability by 35%
  • Authored and conducted interviews with students and faculty, creating compelling articles for Queen's University's website and newsletter, resulting in a significant boost in readership and engagement
  • Proficient A/B testing, monitored email marketing and social media, excelled in data mining, and performed analytic reporting
  • Proficient in graphic design and photography editing
  • Video and audio post-production

Sustainable Kingston / City of Kingston

Marketing Manager
02.2017 - 06.2017

Job overview

  • Conducted comprehensive event evaluations, leading to strategic marketing overhauls
  • Provided expert social media guidance, enhancing community engagement
  • Planned and led strategic meetings, revitalizing community outreach, reducing city litter waste
  • Leveraged strong business writing and design skills for an in-depth marketing report, driving increased community participation in the annual Pitch-In Kingston event
  • Strategically allocated the budget, achieving a 90% cost-effectiveness rate
  • Expanded partner network by 20-25%, fostering awareness
  • Demonstrated self-management skills within a small social space

Education

St. Lawrence College / Georgian College

Advertising & Marketing Communications
01.2014 - 2017.01

University Overview

Skills

Software

Photoshop

Illustrator

Canva

Microsoft Office

Corel Draw

Hootsuite

Mailchimp

Premiere Pro

Effects

Figma

Audition

Accomplishments

Accomplishments
  • Achieved a 1,350% increase in donations through targeted marketing and fundraising efforts, leveraging journalism skills such as conducting interviews and writing compelling website and newsletter articles.

Certification

Smart Serve

Timeline

Smart Serve

03-2024
Social Media Coordinator
Queen's University School of Computing
03.2022 - 11.2022
eCommerce Business Owner
The Little Shop in Kingston
11.2021 - 11.2023
Graphic Designer / Marketing & Advertising
Ki Emboss
05.2021 - Current

Music For Wellness - Berklee College of Music

12-2020

The Science of Happiness - Berkeley University

09-2020

Reiki Master / Teacher

07-2020
Marketing Manager
Sustainable Kingston / City of Kingston
02.2017 - 06.2017
Holistic Medical Business Owner
Blue Rose Wellness
05.2014 - Current
St. Lawrence College / Georgian College
Advertising & Marketing Communications
01.2014 - 2017.01

Security Guard

11-2011

WHIMIS

11-2011
Wine Merchant
Arterra Wines Canada, Inc.
3 2024 - Current
Social Media Ambassador
PhotoRoom
5 2023 - 03.2024

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