Ana Bertha Gallegos Barcenas

(State corporation with $3B+ annual turnover in alcoholic beverages)

• Lead commercial and operational strategies aligned with SAQ objectives, ensuring compliance with regulations and corporate policies.
• Negotiate with suppliers, agencies, and buyers to optimise assortment and promotional budgets with Canadian monopolies.
• Strengthen long-term client and partner relationships to ensure profitable growth and alignment with market trends.
• Drive promotional strategy implementation in line with SAQ's marketing and sales objectives.
• Provide analytical performance reports to senior leadership and recommend data-driven market actions.
• Coached and supervised team members to outline clear job expectations and conduct reviews.
• Managed complex budgets effectively, balancing financial priorities to ensure long-term stability and profitability for the organisation.

• Deliver WSET Levels 1–3 in Wines in English, French, and Spanish, strengthening knowledge of international distribution, market positioning, and competitive analysis.
• Build partnerships with agencies and importers through wine education as a sales activation tool.

• Train professionals and consumers on global wine regions and Spanish appellations, enhancing brand positioning and client engagement.
• Conducted in-depth research on various wines and regions, ensuring accurate and up-to-date information for clients.

• Drove in-store promotions and tastings , increasing visibility of Spanish and international wines.
• Developed wine lists, managed inventories, and advised clients to ensure optimised sales execution at the branch level .
• Developed a deep understanding of customer service principles and customer service best practices.

• Supported winemaking, harvest quality control, and guided tours in multiple languages.
• Maintained an overall safe work environment with employee training programs and enforcement of safety procedures.
• Frequently inspected the production area to verify the proper operation of equipment.