ANA RODRIGUEZ

The Casa Content is a creative agency that provides unlimited design and content services on subscription, helping businesses streamline their creative needs, build consistent brand presence, and scale faster with on-demand support.

• Promoted to Art Director within 3 months, after leading high-impact design initiatives that elevated creative quality and strengthened client results.
• Oversee the visual direction for 10+ active brands, increasing client satisfaction and retention by 30% through elevated brand consistency and quality.
• Lead and mentor a team of 3–5 designers, introducing AI-enhanced design approaches that elevated the creative quality of our artwork while reducing production time by 30–40%.

E-commerce tape supplier with over 300 types of adhesive tapes and packaging supplies for every industry and application.

• Produced 100+ tailored social media assets that strengthened brand awareness and competitive positioning across diverse industries.
• Designed social media visuals that elevated brand recognition and contributed to a 15% increase in average engagement rates across platforms.
• Streamlined design workflows and introduced consistent visual guidelines, reducing content turnaround time by 25% and ensuring cohesive brand expression.

Company Overview: GREY Group is a global advertising and marketing agency founded in 1917 with 432 offices in 96 countries and 154 cities. In Colombia, Grey ranks among the country’s top agencies, providing creative, experiential, social, digital, commerce, and health and wellness expertise. ~51-200 employees.

• Co-led creative development for DIRECTV (AT&T) campaigns, helping the brand achieve a #1 nationwide ranking in digital TV services.
• Designed high-quality visual content for digital platforms, resulting in a 20% increase in DIRECTV (AT&T) subscriptions across five provinces within Colombia.
• Collaborated within a 20-person creative team, consistently delivering assets that met tight deadlines while maintaining global brand standards.

Company Overview: McCann is a global advertising agency network with offices in 120 countries. It is one of Colombia’s most recognized advertising agencies and has been involved in iconic ad campaigns. ~201-500 employees.

• Selected as one of only two digital designers within a 15-person creative team, conceptualizing and executing campaigns for Nestlé and Noel, two leading multinational food brands.
• Directed digital art direction for Klim and Ducales, shaping their online presence and strengthening their visual identity across multiple platforms.
• Launched an innovative digital campaign that engaged 300+ participants, leading to a 20% increase in client budget allocation for future campaigns.

Company Overview: Dmp Advertising SAS is a marketing and advertising company headquartered in Colombia. It has 11-20 employees and generates between $1M to $2M in revenue. One of its major clients is Fruco, Colombia’s number-one ketchup brand.

• Designed print and merchandising materials for three major retail brands — Fruco, Knorr, and Lipton — strengthening their visibility in seasonal campaigns across Colombia.
• Adapted 20+ key visuals per month, increasing material implementation productivity by 40% and ensuring consistent on-brand execution across retail channels.
• Implemented a file management system that streamlined campaign workflows, reducing design implementation time by 50% and improving team efficiency.