Ana Balbão

• Lead a planning team of multiple levels of seniority for Mondelez and Mattel brands
• Ongoing direct client contact for those brands
• Gather and analyze data and human insights to determine the client’s advertising and media needs
• Analyzes media alternatives and make recommendations as to how to best allocate the Advertising budget
• Overseeing to accuracy, quality and timeliness of Strategy Planner and Assistants’ work
• Collaborate with partner agencies and global counterparts to maintain efficient work streams
• Oversight to financial process – ensuring monthly billing is accurate and complete according to deadlines, ensuring discrepancies are managed

Started as Planner, promoted to Senior Strategy Planner in Oct/2021 and promoted to Strategy Supervisor in Sept/2022

• Supervising a team of three members
• Gather and analyze marketing, industry, and consumer insights data to determine the advertising and media needs
• Martech and DMP leader supporting the Data Team
• Developed presentations, execution plans and tracking metrics for each campaign
• Analyzed campaign performance weekly to spot trends, test strategies and optimize plans
• Planned and acquired media for multiple channels, including traditional and digital;
• Researched and developed media buying plans, prioritizing cost-effective content with maximum impact

• 6-month project to a Brazilian Startup building Facebook ads strategy based on smarter target, aggressive optimizing, and cost-effective leads acquisition.
• Managed setup of Facebook performance campaigns reducing cost-per-conversion by 40% in three months, increasing conversion rates and driving leads.
• Developed consistent brand messaging across all stages of funnel digital-platform strategy.
• Analyzed data from previous and current digital marketing campaigns to improve future results.

Started as Digital Media Coordinator and promoted to Supervisor 2 years later.

• Lead planning, building, and managing of integrated digital media campaigns across Facebook ads and diverse channels.
• Proactively expand and improve digital media efforts based on client business needs.
• Running campaigns on diverse digital channels, such as social media, video platforms, social influencers, search ads, and programmatic media.
• Keeping relationships and negotiation with 3rd party partners.
• Manage ongoing client expectations in regards to work back schedule, and deadlines.
• Strong expertise in collaboration among cross-functional teams (including Business Intelligence and Content Strategy teams).
  

• Responsible for create, manage, implement and refine digital campaigns.
• Managing media channels such as Facebook Ads, Twitter Ads, Google Ads, and programmatic buying, as well as keeping relationships with 3rd party partners.
• Increased leads for Nissan reducing cost per conversion by 15% with smarter targeting on Facebook, aggressive optimizing and split content tests.
• Present media plans for incremental opportunities.
• Building and present reports with analytical views.