Amy Veloso
Business Development Professional
Victoria,British Columbia
Summary
Analytics-driven Account Executive with experience prioritizing tasks to building healthy pipelines, identifying new opportunities, leveraging MEDDPICC sales methodology, closing technical deals, and consistently exceeding quota targets. I’m confident in communicating and working with cross-functional teams in a high-paced, dynamic environment to achieve key business results such as account development and revenue generation.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Founding Enterprise Account Executive
StoryTap
Remote
02.2022 - Current
- Built a $2M pipeline of self-sourced and event leads and doubled Storytaps logos in 12 months
- Implemented sales technologies and processes such as ZoomInfo, and Outreach
- Hired and managed 4 BDRs including vertical and territory management, outbound strategies and content development leading to 75-100% open rates
- Developed account-specific strategies across enterprise accounts to identify, develop, and influence targeted opportunities and account growth
- Daily tasks include; follow-ups, omnichannel prospecting, booking and leading discovery calls, pipeline hygiene, opportunity development, technical demos, consulting with the product, marketing, customer support, and executive team, and driving sales cycles through close
- Became a trusted SME by presenting StoryTap at events, presented at conferences, masterclasses, and in-person meetings
Senior Sales Executive
Checkfront
Remote
08.2021 - 01.2022
- Maintained 260% to quota
- Worked with Solution Engineers to scope and close Mid-Market and Enterprise opportunities
- Identified opportunities for upsell business increasing AOV by 300+%
- #1 performing Sales Executive in company history including highest AOV and largest contract to date
- Worked with Product and Development teams on the product roadmap to help design features to help position Checkfront to Enterprise businesses
- Design and optimize pricing strategies for Mid-Market and Enterprise customers
Sales Executive
Checkfront
Victoria, British Columbia
01.2020 - 08.2021
- Maintained 136-260% to quarterly quota consistently
- Accurately qualified and disqualified 1-10 inbound leads and 1-5 product demos daily to maintain a 50%+ closed won rate
- Exhibited passion for customer success by understanding our product-market fit and applying this to problem-solving for customers’ unique needs
- Showcased the value of digitally transforming booking systems by building proof of concepts, demo environments and leveraging our 40+ integration partners
- Consulted with internal subject matter experts to provide customer value from the prospecting stage, contract negotiation, and handoff with Customer Success and
- Implementation teams Proactively sought out market information in order to become a SME and effectively develop a rapport with customers
Head of Account Management
Echosec
Victoria, British Columbia
04.2019 - 10.2019
- Upsell, cross-sell, and renew existing customers to deliver maximum revenue potential; increase renewal rates by 20% and over 2M in ARR
- Lead QBRs with key stakeholders, in-person and remote onboarding and training for all new and existing accounts maintaining 90+ CSAT
- Consult existing clients on new product launches to expand the use of Echosec offerings
- Developed proactive outbound prospecting strategies and inbound qualification processes to maximize client opportunities and build a qualified funnel
- Established sales cycle and account management processes to forecast and achieve sales targets and ensure customer satisfaction Researched, and implemented industry-specific sales enablement, and CRM tools including optimizing Hubspot and integrating Zoominfo
- Aided in hiring and training new hires to ensure consistency and success throughout the company
Senior Enterprise Account Executive
Globalwide Media
Victoria, British Columbia
08.2018 - 02.2019
- Built trusted partner relationships, referral programs, and created co-sponsored events with vendors and industry stakeholders Worked collaboratively to strategize and implement mobile and desktop global digital marketing programs with internal and external stakeholders
- Team lead of 3 Sales Development Representatives to achieve 100% meeting quota
- Worked closely with a team of 10 Account Managers internationally to optimize and grow existing customer base and MRR to hit 100%+ quota
- Continually developed a robust sales pipeline through individual outreach and account growth leading to 5-10 new meetings per week
Enterprise Account Executive
Globalwide Media
Victoria, British Columbia
09.2017 - 07.2018
- Managed the sales process through lead generation, discovery, negotiation and implementation
- Established productive and trusted strategic partnerships with multiple key stakeholders within direct advertisers, agencies, and networks
- Exceeded quota by 200% 6 months in a row T
- op-performing Account Executive 6 Months in a row
- Secured advertising budgets exceeding $500,000 MRR
Enterprise Account Manager
Globalwide Media
Victoria, British Columbia
01.2017 - 08.2017
- Partnered with the Network Distribution and Business Development teams to scale existing user acquisition campaigns which resulted in a 10% increase in revenue MOM Managed and grew multiple 6-figure monthly budgets to meet and lower CPA goals Analyzed and optimized CPS, CPA, and CPI campaigns data consisting of; social, search, display, native, email, and content mediums using various software to deliver desired
- KPI and ROI goals Experienced in multiple verticals including; e-commerce, gaming, entertainment, travel, and finance
- Black Press Group - Used.ca, Victoria BC Used.ca
Digital Advertising and Sales Account Manager
Black Press Group
Victoria, British Columbia
01.2012 - 01.2015
- Created and presented communication and marketing plans for local and national businesses working in B2B and B2C
- Worked with various types of print media to promote events, specials, and businesses including newspapers, flyers, and magazines
- Managed and maximized revenue from new and existing customer accounts
- Prioritized my time to meet weekly press deadlines, prospect and qualify 100 new leads monthly, and meet and exceed monthly sales targets
- Worked remotely and consistently exceeded quota working autonomously
Education
BBA - Marketing and Management
North IslandCollege
05.2008 - 05.2012
John Barrows
02.2020 - 03.2020
Winning By Design
04.2023 - 05.2023
Coursera
04.2023 - 06.2023
Skills
Contract Negotiation
undefinedTimeline
Winning By Design
04.2023 - 05.2023
Coursera
04.2023 - 06.2023
Founding Enterprise Account Executive
StoryTap
02.2022 - Current
Senior Sales Executive
Checkfront
08.2021 - 01.2022
John Barrows
02.2020 - 03.2020
Sales Executive
Checkfront
01.2020 - 08.2021
Head of Account Management
Echosec
04.2019 - 10.2019
Senior Enterprise Account Executive
Globalwide Media
08.2018 - 02.2019
Enterprise Account Executive
Globalwide Media
09.2017 - 07.2018
Enterprise Account Manager
Globalwide Media
01.2017 - 08.2017
Digital Advertising and Sales Account Manager
Black Press Group
01.2012 - 01.2015
BBA - Marketing and Management
North IslandCollege
05.2008 - 05.2012
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