Summary
Overview
Work History
Education
Skills
Timeline
Generic

Amy Tebbs

Summary

https://www.linkedin.com/in/amytebbs/


I am an ambitious and passionate marketing professional with experience in digital performance and brand strategy. As a Senior Digital Marketing Manager, I lead the development, implementation, and optimization of both acquisition and retention strategies across all performance channels. With over 12 years of experience in digital marketing, I have a proven track record of delivering results and driving growth for various brands and industries, and I am passionate about creating and executing impactful and effective marketing campaigns that align with the brand vision and business goals.

Overview

11
11
years of professional experience

Work History

SENIOR MANAGER, DIGITAL MARKETING

JD SPORTS CA
12.2022 - Current
  • Manage end to end workflow/go-to-market process, across acquisition and retention, and website conversion
  • Manage day-to-day digital marketing activities across email, SMS, affiliate, loyalty & growth
  • Manage paid media agency and internal paid specialists
  • Work cross-functionally with creative, operations, UI/UX, ecommerce managers and CS
  • Budget & forecast monthly and annual targets
  • Strategize 360 marketing plans across ecommerce and brand, as well as omni-channel
  • Present monthly reporting and recommendations to CFO & CEO

SENIOR MANAGER, PERFORMANCE MARKETING

TKEES
10.2021 - 11.2022
  • Develop, implement and optimize both acquisition and retention strategies across all performance channels
  • Forecast, analyze, measure and report KPIS across all digital channels
  • Manage day-to-day marketing activities across email, SMS, affiliate, loyalty & growth
  • Manage paid media and affiliate agencies
  • Work cross-functionally across Product and Operations teams to strategize product launches
  • Work collaboratively with Influencer Marketing team to ensure 360 approach across channels
  • Build out and own quarterly/yearly budget, and forecast

MANAGER, EMAIL MARKETING

HOLT RENFREW
06.2019 - 10.2021
  • Project manage the ESP migration to Cheetah Mail, working closely with IT and key stakeholders
  • Build out and own a comprehensive email marketing calendar that delivers on all business priorities
  • Manage a robust marketing report to ensure the email marketing strategy is driven by customer engagement and data
  • Leverage customer insights to increase engagement across all key metrics
  • Work cross-functionally with the content, creative and merchant teams to create daily email campaigns
  • Manage QA, deployment and reporting of all email campaigns

CAMPAIGN ACCOUNT MANAGER

CREATIVE BSTRO INC
04.2017 - 05.2019
  • Manage various CPG clients ranging from the Johnson & Johnson brands (Aveeno, Listerine, Bandaid, etc) to Splenda
  • Work cross-functionally with design and content and the account teams
  • Manage deployment of email campaigns
  • Newsletter List Acquisition, Segmentation and Personalization strategy
  • Build out automated email drips for nurture flows, such as welcome series and abandoned cart
  • Build reports, analyze KPIs and provide recommendations
  • End to end funnel from initial interaction through to conversion and automated email flow
  • Google Analytics, SQL and HTML coding

EMAIL MARKETING MANAGER

SHOES.COM
10.2015 - 02.2017
  • Manage all site email programs, through MailChimp, Salesforce ExactTarget and SmarterHQ
  • Develop and oversee the monthly email calendar, including personalization and segmentation
  • Work cross-functionally with buying and merchandising, design and content, and the campaign team to produce email and align with the site creative
  • Manage end to end workflow/go-to-market process, from email ideation to landing page and website conversion
  • Work closely with IT to ensure the set up and flow of triggered and automated emails
  • Report revenue and targets to senior executive board
  • Analyse KPIs and report to senior management with recommendations
  • Accountable for daily, monthly and quarterly targets
  • Report quarterly performance to executive board
  • Manage Email Marketing Coordinators

MARKETING CAMPAIGN EXECUTIVE

AGEAS UK LTD
10.2012 - 03.2015
  • Responsible for PPC, Email, Social Strategy, Display, Direct Mail and both Direct Response and Brand Television campaigns
  • Map out online funnels to improve customer journey from end to end
  • Implement cross-sell strategy through both email and direct mail to capitalize on existing customers and grow the cross-sell customer base
  • Create Google Plus accounts across both brands and work to create content and assets to grow reach within online acquisition
  • Liaise with external media and creative agencies
  • Manage affiliate campaigns across cashback sites
  • Analyse KPIs and present to senior campaign managers with recommendations
  • Work with media agencies to monitor keywords and Google Analytics
  • Assist in the execution of the RIAS rebrand launch
  • Manage the creative process for campaign offers, from writing the creative briefs, managing the changes until compliance approval to the ads going live

Education

BACHELOR OF LAW (LLB) -

MANCHESTER METROPOLITAN UNIVERSITY
2010

Skills

  • Resource Allocation
  • Partnership Development
  • Market Analysis
  • Strategic Planning
  • Data Analytics
  • Budget Oversight
  • Data-Driven Decision-Making
  • Cross-Functional Communication
  • Data Analysis and Reporting
  • Marketing Strategy
  • Project Management
  • Budgeting and Forecasting
  • Brand Management

Timeline

SENIOR MANAGER, DIGITAL MARKETING

JD SPORTS CA
12.2022 - Current

SENIOR MANAGER, PERFORMANCE MARKETING

TKEES
10.2021 - 11.2022

MANAGER, EMAIL MARKETING

HOLT RENFREW
06.2019 - 10.2021

CAMPAIGN ACCOUNT MANAGER

CREATIVE BSTRO INC
04.2017 - 05.2019

EMAIL MARKETING MANAGER

SHOES.COM
10.2015 - 02.2017

MARKETING CAMPAIGN EXECUTIVE

AGEAS UK LTD
10.2012 - 03.2015

BACHELOR OF LAW (LLB) -

MANCHESTER METROPOLITAN UNIVERSITY

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