Dynamic and results-focused marketer with a proven track record of driving B2B demand generation and orchestrating successful campaign strategies across diverse markets. Recognized for innovative thinking, strategic acumen, and an unwavering commitment to delivering tangible business outcomes. Adept at leveraging cutting-edge technologies, including AI, to optimize campaigns and maximize ROI. Skilled in building and leading high-performing teams that consistently exceed targets through collaboration, effective communication, and performance management.
Hi, I’m
Amy Smith
Lake Forest,CA
Summary
Overview
14
years of professional experience
Work History
Emburse
Senior Director, Field and Partner Marketing (Global)
10.2020 - 08.2024
Job overview
- Spearheaded marketing efforts across North America, EMEA, and APAC, significantly supporting and leading market expansion initiatives
- Co-led APAC market scaling, achieving 35% growth year-over-year 2022, 2023 to 2024
- Pioneered groundbreaking B2B demand generation strategies in NORAM and EMEA, resulting in a 23% pipeline growth YoY for 3 consecutive years
- Directed omnichannel marketing campaigns and initiated collaborations with strategic partners to ensure precise target alignment
- Orchestrated a series of highly effective marketing initiatives within the campaign framework, leveraging integrated approaches for maximum impact
- Led a high-performing team of 9 Field and Partner Marketers in developing and executing in-person events, webinars, and lead acceleration campaigns, which generated more than 70% of the pipeline
- Deployed AI-powered chatbots to improve customer engagement and streamline the lead generation process
- Created co-marketing plans and campaigns for more than 35 global strategic partners
- Achieved over 30% growth in partner marketing-driven initiatives over the past three and a half years
- Implementing AI-driven content generation tools to automate content creation and scale marketing efforts.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
Undrstnd Digital
Managing Director
07.2019 - 09.2021
Job overview
- Conceptualized, designed, and executed B2B demand generation strategies and marketing efforts that drove omnichannel alignment
- Collaborated with clients and partners to determine exact targets and created relevant content for chosen audience
- Managed partner Marketing Development Funds (MDF) budget
- Achieved marketing-generated results with innovative, multi-stage campaigns that increased brand awareness and enhanced team efficiency
- Identified key market segments and built integrated marketing engagements with scale for software technology businesses
- Clients included enChoice, Emburse, ABBYY, and OneLogin
- Led transformative data-centric marketing initiatives focused on strategic inbound and outbound demand generation planning, resulting in remarkable increases in lead conversion rates exceeding 25%
- Spearheaded comprehensive demand generation solutions tailored to B2B software start-ups and enterprise clients, delivering exceptional results of a 3-4X pipeline within accelerated timelines.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
Irvine Company
Senior Director, Prospect Marketing
09.2018 - 06.2019
Job overview
- Crafted and implemented comprehensive cross-channel marketing strategies aimed at fostering prospect engagement and generating property leads
- Innovated prospect-marketing endeavors through a focused omni-channel approach, resulting in substantial enhancements in brand visibility and conversion rates, achieving a 35% increase in the first half of 2019 and a remarkable 46% increase in the second half of the year.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Created an agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.
- Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization.
Kofax (Previously Lexmark Enterprise Software)
Director, Global Channel Marketing and AMS Demand Generation
01.2011 - 01.2018
Job overview
- Energized the Americas' demand generation endeavors and led the charge on global channel marketing initiatives, consistently outperforming sales targets and positioning the business unit as a premier revenue driver
- Devised strategic campaigns and fostered seamless collaboration with sales leadership to fuel exponential growth and elevate brand prominence
- Surpassed sales goals by an impressive margin of 118 to 128% over four consecutive years
- Collaborated on the expansion of channel sales revenue, achieving consistent year-over-year growth throughout a seven-year tenure
- Honored with the Lexmark Enterprise Software Marketing Recognition Award in 2016 for outstanding contributions to the exhibition program at the company's Inspire and Transform events
- Established the business unit as a leading revenue generator company-wide through the adept utilization of targeted campaigns and strategic initiatives.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Education
California State University - FullertonFullerton, CA
Bachelor of Arts in Business Administration from Marketing & Advertising
University Overview
Skills
- Microsoft Office Suite
- Google Suite
- Asana Project Management tool
- Strategic Planning & Execution
- Relationship & Account Management
- Account Based Marketing
- Field Marketing & Partner Marketing
- Data Driven & AI Optimization
- Software Technology Products
- Trends & Market Landscape
- Campaign Creation & Implementation
- Budget Management
- Collaborative Leadership
- Culture Transformation
- Team Management
Timeline
Senior Director, Field and Partner Marketing (Global)
Emburse
10.2020 - 08.2024
Managing Director
Undrstnd Digital
07.2019 - 09.2021
Senior Director, Prospect Marketing
Irvine Company
09.2018 - 06.2019
Director, Global Channel Marketing and AMS Demand Generation
Kofax (Previously Lexmark Enterprise Software)
01.2011 - 01.2018
California State University - Fullerton
Bachelor of Arts in Business Administration from Marketing & Advertising
Professional Development
Professional Development
- Leadership Training Program, Irvine Company Academy, 2019
- SiriusDecisions Channel Marketing & Digital Marketing Training and Certification, 2014 - 2017
- Eloqua Master Certification, 2011 - 2014
Professional Development
Professional Development
- Leadership Training Program, Irvine Company Academy, 2019
- SiriusDecisions Channel Marketing & Digital Marketing Training and Certification, 2014 - 2017
- Eloqua Master Certification, 2011 - 2014
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