Amy McLellan

Oversaw daily operations for a high-volume Powersports and marine dealership, with a strong emphasis on business growth, customer engagement, and operational efficiency. Focusing mostly on sales, finance, and marketing, I spearheaded strategies to drive revenue, expand market presence, and enhance customer satisfaction, collaborating across departments to support an agile and customer-focused environment. Key responsibilities included:

• Business Development & Revenue Growth: Proactively identified and capitalized on new business opportunities by cold-calling potential clients for consignment partnerships, leveraging persuasive communication to drive leads and expand dealership market reach. Negotiated with customers to secure profitable sales agreements, strengthening dealership revenue while meeting customer needs.
• Customer Relationship Management: Built lasting customer relationships across sales, financing, and service, creating a positive dealership experience to drive loyalty and repeat business. Supported customers through each stage of the buying process, from initial inquiry to financing approvals and post-sale support, ensuring high levels of satisfaction.
• Sales and Financing Leadership: Led sales and financing operations by negotiating with customers on pricing, financing terms, and inventory selections. Guided clients through financing applications, working closely with banks to expedite approvals and secure competitive rates. Regularly analyzed financing performance metrics to refine sales strategies and maximize profitability.
• Strategic Marketing & Content Creation: Created detailed and compelling descriptions for over 200 Powersports and marine units, managing all dealership listings on websites and online marketplaces. Designed targeted marketing strategies to boost online engagement and attract new customers, significantly increasing visibility and lead generation.
• Cross-Departmental Collaboration: Partnered with service writers and parts associates to streamline communications and support efficient daily operations. Scheduled and quoted all deliveries and pickups across Western Canada, ensuring timely logistics and building client trust through reliable service.
• Team Training & Mentorship: Trained and supported new employees, covering sales techniques, customer service best practices, and compliance standards. Facilitated dealership-wide training sessions, fostering a culture of continuous improvement and accountability.
• Operational Efficiency & Support: Organized a structured, proactive schedule to ensure completion of key tasks across departments. Enhanced dealership support by obtaining a forklift operating license, contributing to safe and efficient unit management within the yard.

This role required a high degree of adaptability, strategic thinking, and strong interpersonal skills to support cross-functional teams, drive new business, and create an exceptional customer experience.

• Welcomed patrons to front desk and engaged in friendly conversations while conducting check-in process.
• Received incoming calls and coordinated with staff to fulfill customer requests.
• Explained policies and procedures to visitors.
• Prepared daily shift close reports and balanced cash register to accurately reflect transactions.
• Input customer data into reservation systems and updated to reflect tee-time changes.

• Delivered exceptional guest experiences by attentively listening to their needs and providing tailored recommendations to fulfill their requests, ensuring their satisfaction and creating positive memories.
• Demonstrated outstanding table management skills, effectively coordinating service operations across the entire restaurant to deliver a consistently high level of service to patrons.
• Engaged with customers on a personal level, fostering a warm and welcoming atmosphere that promoted a friendly and enjoyable dining experience for all guests.
• Employed persuasive suggestive selling techniques to enhance customer experiences, skillfully enticing them with options, such as premium items or high-margin add-ons, resulting in increased sales and customer satisfaction.

• Consistently delivered outstanding service to a significant influx of customers on a daily basis, demonstrating a remarkable ability to handle high volumes while ensuring each individual's needs were met. Additionally, collaborated seamlessly with colleagues during large-scale events, successfully managing crowds of up to 600 people and providing exceptional service throughout.
• Skillfully presented menus to guests, not only addressing their inquiries regarding available items, but also offering well-suited recommendations based on their preferences and requirements. This personalized approach helped to enhance their dining experience and cater to their individual tastes.
• Proficiently operated POS terminals, efficiently processing orders, accurately splitting bills, and swiftly calculating totals. This expertise in utilizing the point-of-sale system streamlined the ordering process, resulting in improved efficiency and customer satisfaction.

• Managed bar inventory with meticulous attention to detail, ensuring well-stockedwork areas for seamless operations.
• Executed opening, closing, and shift change tasks with dedication, consistently upholding operational excellence.
• Boosted revenue through active promotion of additional products and expert guidance on the beverage menu, leading to increased sales and improved customer satisfaction.
• Implemented effective inventory management and strategic menu price adjustments to maximize profits and optimize business performance.
• Developed and implemented bartender training programs, policies, and procedures to maintain high service quality and customer satisfaction.
• Crafted signature beverages unique to the establishment, attracting new patrons and increasing revenue and customer loyalty.
• Contributed to business growth by participating in recruitment, conducting interviews, hiring top talent, and providing comprehensive staff training, leading to improved customer retention, increased sales, and a stronger team dynamic.

• Worked as a full-time shift leader and part-time server , which allowed for refining serving skills and building leadership skills
• As a server and shift leader I would lead others, maintain high sales volume, collaborate, link tasks with partners, and provide remarkable hospitality
• Mentor all new FOH staff by providing coaching, motivation, and training
• Handle multiple tasks at once in a high-stress environment and managed to streamline these tasks to minimize errors and customer complaints

• Launched hospitably career as a hostess, moving then into expo/porter role, then once eligible to obtain my pro-serve started working as a server
• Developed team working skills and learning to communicate in order for tasks to be completed efficiently
• Worked as a full-time student, building various soft-skills in the service industry
• Displayed enthusiasm and knowledge about restaurant's menu and products.