Summary
Overview
Work History
Education
Skills
References
References
Timeline
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Amy Leonard

Coquitlam,BC

Summary

Dynamic marketing professional with a proven track record, excelling in sales and visual merchandising. Skilled in SEO and digital PR as well as customer-facing roles, I effectively analyse data to drive strategies that enhance brand visibility. A creative communicator, I foster strong client relations and deliver impactful results in fast-paced environments.

Overview

6
6
years of professional experience

Work History

General Merchandiser

Harley Davidson
Burnaby, BC
09.2024 - Current
  • Within my role as a general merchandiser, I am responsible for working as a team to achieve high volumes of sales within the dealership in regards to clothing, riding attire and technical gear.
  • Collaborated with marketing team on advertising campaigns for various products.
  • Maintained accurate records of all transactions related to merchandise purchases.
  • Conducted regular inventory audits to prevent stock discrepancies.
  • Reviewed sales data to determine merchandise trends and adjust stock levels accordingly.
  • Developed and implemented merchandising strategies to increase sales.

Digital PR Executive

Blue Array
Eastbourne, United Kingdom
06.2023 - 09.2024
  • As a digital PR and marketing executive, I am responsible for running client accounts regarding their marketing, social media, and digital PR needs.
  • I was in charge of everything from campaign ideation to creation, account management, campaign execution, outreach to the press and the implementation of social media and SEO strategies.
  • Within this role, I was also responsible for creating a detailed monthly report, where I report on client progress thus far, looking at their backlink profile, outreach, and coverage successes.
  • Reviewed press coverage regularly to assess public perception of the company's brand image.
  • Conducted research on current trends in the industry to identify potential opportunities for PR initiatives.
  • Managed social media accounts, including Twitter, Facebook, LinkedIn, Instagram, YouTube channels.
  • Updated website content regularly to ensure it remains relevant and engaging for visitors.

SEO Content Writer

Colewood Digital
Stockton-on-tees
08.2020 - 11.2022
  • After receiving an early promotion from the apprenticeship, within my role as an SEO Content writer, I had the responsibility to create high-quality content for many clients across many industries.
  • I was responsible for optimising my own client's website on page and meta content to both increase sales, traffic and visibility.
  • Drafted blog posts, articles, press releases, product descriptions, and other types of digital media.
  • Created SEO-friendly content for websites and blogs, optimizing titles, descriptions, and keywords.
  • Monitored keyword performance and adjusted content accordingly to maximize rankings in SERPs.
  • Crafted persuasive sales copy to support product launches and promotional campaigns.
  • Managed multiple content projects simultaneously, adhering to strict deadlines.
  • Prepared and presented reports to update stakeholders about success of each strategy.

Service Manager

Virgin Active
London
12.2018 - 08.2020
  • As Service Manager, my role was to be a key holder of the Virgin Active premises and was responsible for opening and closing the club, maintaining order, managing the front-of-house team on a daily basis, and the smooth running of the club.
  • Trained new employees on the use of customer relationship management software systems.
  • Guided department employees on changes from management.
  • Ensured compliance with applicable laws and regulations related to services provided.
  • Created detailed reports on service activities for senior management review.
  • Handled customer complaints and resolved issues promptly to maintain positive relationships.

Education

BA Honors - Fashion and textile design

University of Hertfordshire
Hertfordshire
05.2015

Skills

  • Marketing
  • Sales
  • SEO
  • Digital PR and journalism
  • Client relations
  • Customer service
  • Visual Merchandising
  • Data analysis
  • Communication
  • Organised
  • Creative
  • Hard-working

References

References available on request.

References

References available upon request.

Timeline

General Merchandiser

Harley Davidson
09.2024 - Current

Digital PR Executive

Blue Array
06.2023 - 09.2024

SEO Content Writer

Colewood Digital
08.2020 - 11.2022

Service Manager

Virgin Active
12.2018 - 08.2020

BA Honors - Fashion and textile design

University of Hertfordshire

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