Hi, I’m
AMY LAWSON
Summary
Results-driven sales and marketing professional with over 15 years of experience in driving revenue growth and cultivating strong client relationships. Consistently ranked among the top sales professionals in Canada for a global wholesale company, demonstrating a proven track record of success. Passionate about sales strategy, business development, and creating long-term partnerships that foster brand loyalty. Eager to leverage expertise in a new industry and embrace fresh challenges in sales management.
Overview
19
years of professional experience
Work History
Trend Marketing Wholesale
Territory Manager
04.2019 - Current
Job overview
- Lead sales strategy for nine footwear brands in Canadian specialty retail channel, driving revenue growth and brand positioning
- Curate seasonal collections to align with market trends, retailer needs, and consumer demand
- Manage full sales cycle each season, from forecasting and product selection to retailer presentations, order management and post-sales support
The Rockport Group
Western Canada Territory Manager
07.2015 - 03.2019
Job overview
- Managed 175 independent accounts across 4 provinces with $5 million in sales annually
- Strengthened relationships to become the #1 brand in the top retailers in Western Canada
- Created and implemented a data driven marketing strategy including 12 industry trade shows per year and monthly product training store visits to cultivate brand ambassadors in the retail network
Drydock Footwear Group
Territory Manager
01.2010 - 06.2015
Job overview
- Launched a new footwear brand to market in BC, AB, SK and MB
- Focused on all aspects of the sales cycle including sell-thru and merchandising
- Sold in to the top independent retailers in Western Canada within my first year
New Balance Athletic Shoes
Technical Representative
11.2007 - 01.2010
Job overview
- Worked with independent Running Specialty accounts in BC and AB
- Responsible for executing marketing programs and training retail sales associates
- Developed activation concept for events and in store promotions
Maryn International
Marketing Manager
10.2006 - 10.2007
Job overview
- Formed a marketing team to bring a product from B2B to B2C and into retail channels
- Key relationship manager for clients, developing new accounts and reactivating dormant ones
- Worked on full rebranding exercise with a graphic designer to develop a fresh image for the brand
Education
Brigham Young UniversityProvo, UT
Bachelor of Science
01.2002
University Overview
Life Sciences Representative for the BYUSA student association
Skills
- Customer relationship management
- Sales strategy and execution
- Multitasking and organization
- Market trend analysis
- Product training and sales coaching
- Team collaboration and leadership
Timeline
Territory Manager
Trend Marketing Wholesale
04.2019 - Current
Western Canada Territory Manager
The Rockport Group
07.2015 - 03.2019
Territory Manager
Drydock Footwear Group
01.2010 - 06.2015
Technical Representative
New Balance Athletic Shoes
11.2007 - 01.2010
Marketing Manager
Maryn International
10.2006 - 10.2007
Brigham Young University
Bachelor of Science
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