Summary
Overview
Work History
Education
Skills
Timeline
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Amy Knowles

Amy Knowles

Whitby,ON

Summary

Accomplished Manager of Corporate and Strategic Partnerships demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.

Overview

21
21
years of professional experience

Work History

Manager, Corporate and Strategic Partnerships

Metrolinx
Toronto, Ontario
04.2020 - Current
  • Increased partnership sales revenue by selling multiple Naming Rights Partnerships for over $20+M
  • Leveraging partnership capabilities, experience, and knowledge in industry to provide strategic direction and effectively oversee and coordinate the development of new business opportunities, in the areas of corporate and promotional partnerships
  • Leading my team to achieve individual and group monthly, quarterly and yearly quotas
  • Builds, manages, and maintains relationships across a wide spectrum of stakeholders to cultivate and maintain partnerships within the business and government communities
  • Monitors emerging partnership sales trends and opportunities
  • Showcases and champions corporate partners within various divisions, to encourage and foster the utilization of partnerships to create, enhance, and promote the corporate business objectives
  • Recommends strategies and sales target updates to meet revenue projections
  • Building and maintaining key relationships with external stakeholders and partners throughout business development and project lifecycles
  • Developing analyses of potential opportunities in order to make recommendations around priority growth opportunities for partnership sales
  • Coordinating with key stakeholders across the organization to drive prioritization on what opportunities should be pursued by partnership sales team
  • Negotiating partnership agreements and contracts with clients and partners
  • Utilizing market research to asses existing partnership assets, values, new assets, and market trends
  • Developing presentations to strategic partners
  • Working with lawyers, internal stakeholders and external advisors, as appropriate in conducting due diligence reviews and building agreements and contracts
  • Maintaining a high level of involvement with corporate partners through regular participation in client meetings; focusing on building relationships with key accounts
  • Works with cross-functional teams to drive progress towards deal objectives
  • Acts as a resource for management and staff with respect to partnership opportunities and issues
  • Identifies and interfaces with internal and external partners to maximize revenue opportunities
  • Works with Metrolinx Legal to complete agreements and ensure adherence to established legal, regulatory, policy, and process requirements
  • Developed and implemented sales plans to increase profits and market share.
  • Managed, trained, and mentored a team of sales professionals.

Senior National Sales Executive

St. Joseph Communications | Media Group
Toronto, ON
01.2017 - 10.2019
  • National Sales for Strategic Content Labs division of St. Joe's media - Porter airlines, British Airways Media, CAA magazine, The Hockey News magazine, LENS magazine, Canadian Geographic Magazine
  • Planned and developed new ideas and strategies to increase sales and territory by creating initiatives across all channels - social, digital, print, mobile and experiential
  • Increased repeat customer base by maintaining relationships with high-profile clients and agencies
  • Strengthened revenue opportunities by developing sales strategies based on industry trends and competitor analysis- Media Radar, WinMO, Vividata
  • Penetrated new market areas by investigating competitor products, services and trends- Focus on Eastern USA for British Airways
  • Traveled the Globe to present and represent British Airways to clients at ITB Berlin, IAADFs Miami, Advertising Week NYC, London Travel Show, NYC Travel Show, Mexico Duty Free Luxury Show
  • Leveraged trends in customer industries and marketplaces to develop value-added solutions and approaches
  • Mentor and helped to internally promoted successful junior sales staff and account management staff into leadership positions to drive company growth
  • Created new revenue streams for Porter airlines - Onboard sampling, boarding passes, meal tray cards, Porter EZINE, Porter Ottawa Lounge
  • Cultivated strong professional relationships with direct clients (Porter) and key clients to drive long-term business development

National Sales And Sponsorship Executive

CCMC Sports
Toronto, Ontario
01.2016 - 01.2017
  • Oversaw various Canadian Hockey League projects from conceptualization to completion
  • Developed strategic partnerships with brands looking to create programs that engage the passionate fan base of the CHL
  • Created new revenue streams for the CHL, OHL, WHL and QMJHL through sponsorship, print, broadcast, digital, social and experiential
  • Provided outstanding customer service to new and long-standing customers by attending closely to concerns and developing solutions
  • Created communication strategies to meet client objectives
  • Planned and executed Player of the Game strategies and sponsorship for Tip Top Tailors within the OHL
  • Proactively identified and solved complex problems impacting operations and business direction
  • Creation of on site activations and events

President

JK Media
Whitby, Ontario
01.2010 - 01.2016
  • Created a media boutique agency that represented numerous print publications - The 4th Period magazine, MXP Magazine, Hockey Le Magazine, Automobile Le Magazine, Revue Golf magazine, Homme magazine
  • Helped to create and run the gifting suite for NHL Players for The 4th Period magazine at the NHL awards each year in Las Vegas
  • Oversaw strategic business decision-making to develop, enhance and enforce business mission of reaching the English speaking agencies across Canada
  • Formulated and launched marketing and promotional campaigns to maximize profits
  • Administered day-to-day operations, including accounting and budget management, business development, performance metrics and customer service
  • Consistently exceeded sales goals through up-selling and cross-selling within existing client base, as well as strategically attracting new business
  • Promoted brand awareness by increasing market penetration across the English speaking markets
  • Cultivated and maintained strong industry relationships and customer partnerships to capitalize on opportunities and maximize business success
  • Managed budgeting, forecasting and performance for all accounts
  • Prepared monthly commissions payroll reports for two sales representatives
  • Oversaw multiple accounts and worked diligently to meet and exceed performance goals

National Account Manager- The Hockey News

Transcontinental
Toronto, Ontario
01.2007 - 01.2010
  • Addressed customer complaints quickly to drive satisfaction and adjusted operational strategies to reduce issues
  • Authored intensive sales reports on representatives and customer categories to recommend detailed plans and implement through marketing and promotional programs
  • Connected with current customers to assess satisfaction, determine needs and offer new services
  • Created new product penetration and retail market opportunities to improve bottom-line profits
  • Boosted profit opportunities, generating new accounts and successfully managing existing customer base to meet advertising needs
  • Pro-actively identified and solved complex problems impacting sales and business direction
  • Grew brand awareness by increasing market penetration with customer-focused approaches
  • Acquired 2 Top Sales Rep of the year awards by effectively forecasting trends, creating new revenue streams and over achieving sales budgets

National Sales Representative

Metro News
Toronto, ON
02.2003 - 01.2007
  • Created multiple opportunities for Entertainment clients (Movies) resulting in the Metro wrap being created in the Canadian market
  • Penetrated new market areas by investigating competitor products, services and trends, assisted with the launch of other Canadian markets that included Ottawa, Edmonton and Vancouver
  • Planned and developed strategies to increase sales and territory
  • Increased sales impact and effectiveness, tracking metrics and marketing investments to implement continuous improvements or change management
  • Worked closely with Marketing, using persuasive communication skills and customer relations expertise to close deals with Entertainment clients
  • Reviewed regional markets and designed lists of potential customers to effectively assign to team of 5+ employees
  • Improved profitability by developing pipeline utilizing multiple marketing channels and sales strategies
  • Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues
  • Drove revenue and profit margins through exceptional customer service, implementing protocols and investigating sales reports for speedy resolution

Education

Advertising Media Sales Diploma - Advertising

Humber College
Toronto, ON

Skills

  • Compelling leadership skills
  • National account management
  • Rapport and relationship building
  • Sales and Partnership growth
  • Revenue-generating strategies
  • Contract development and management

Timeline

Manager, Corporate and Strategic Partnerships

Metrolinx
04.2020 - Current

Senior National Sales Executive

St. Joseph Communications | Media Group
01.2017 - 10.2019

National Sales And Sponsorship Executive

CCMC Sports
01.2016 - 01.2017

President

JK Media
01.2010 - 01.2016

National Account Manager- The Hockey News

Transcontinental
01.2007 - 01.2010

National Sales Representative

Metro News
02.2003 - 01.2007

Advertising Media Sales Diploma - Advertising

Humber College

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Amy Knowles