Amy Hoidas
Senior Director
Mississauga,ON
Summary
Versatile senior people leader with broad expertise across learning and development, organizational design and effectiveness, communications, and enterprise change. A strategic, relationship-driven leader known for building highly engaged, high-performing teams and delivering impact through influence. Thrives in complex, ambiguous environments, bringing adaptability and strong learning agility to quickly add value in new and evolving contexts.
Overview
23
23
years of professional experience
3
3
Certifications
Work History
Sr. Director, Global Learning Services
Dayforce (Ceridian)
Toronto, Canada
05.2023 - 02.2026
- Earned a promotion to Sr. Director by adding the Global Quality Team, increasing leadership to 50 individual contributors and 5 managers, globally.
- Contributed to revenue generating activities, such as delivery of training for the annual Dayforce Discover event, instructor led customer and partner training (2025 revenue plan attainment of $38M).
- Implemented badging and certification programs to support revenue growth and develop internal employees across Services, Customer Support, Customer Success, Dayforce customers, and solution integration partners.
- Redesigned team operations to leverage data from the Quality team and implement a resource management system for instructional designers and program managers, enhancing decision-making processes.
- Led cross-functional initiatives to harness AI technologies, enhancing organizational readiness and driving employee and customer satisfaction.
Director, Learning & Performance
Dayforce (Ceridian)
Toronto, Canada
01.2019 - 04.2023
- Hired to build the first formal onboarding program for the expansion of the Dayforce Implementation Services organization.
- Grew global team from 1 to 30, adding admin functions, instructional designers, facilitators, and program managers to enhance training throughout employee lifecycle.
- Created a training model, expanded offerings, and operations to support a new global organization that included internal employees, customers, and solution integration partners.
- Implemented systems and processes, integrating new software technology focused on AI to improve team efficiency and capacity.
- Cultivated relationships across Sales, Marketing, HR, Services, Customer Support, Customer Success, and Product teams to facilitate collaboration and alignment.
Sr. Manager, Learning and Development
Softchoice
Toronto, Canada
03.2015 - 01.2019
- Led strategy and execution of Softchoice’s Sales Academy, a 3-month onboarding and coaching program supporting 250+ annual hires across three sales channels, resulting in accelerating rep ramp to productivity from 12-18 months to 6-9 months.
- Directed team of 10 Development Coaches, equipping them to mentor new hires through training in sales methodology, leadership, and performance metrics.
- Collaborated with senior leadership, sales management, and HR teams to refine onboarding processes, spearheading initiatives that accelerated rep productivity and improved retention.
- Supported team members' advancement into leadership positions annually through targeted coaching and mentorship.
Talent Acquisition and Leadership Development Specialist
Softchoice
Toronto, Canada
08.2014 - 03.2015
- Combined recruitment and leadership development skills to build succession plans for sales organizations.
- Managed end-to-end recruitment for executive and manager-level roles, leveraging systems, networks, and agency partnerships to source top talent.
- Spearheaded initiatives fostering a culture of continuous growth through Individual Development Plans (IDPs) and talent calibration discussions (9 Box), aligning talent development with business goals.
- Led strategic executive-level conversations by advising on effective interview techniques and candidate assessment.
- Collaborated closely with business leaders to ensure alignment on role requirements and hiring strategy through recruiting and performance data.
Development Coach
Softchoice
Toronto, Canada
02.2010 - 12.2012
- Designed and delivered onboarding programs for Outside and Inside Sales teams, providing personalized coaching to enhance ramp-up and performance.
- Developed tailored onboarding framework for Territory Sales Division, aligning training content with business goals and sales competencies to drive department growth.
- Collaborated with sales leaders and stakeholders to track rep progress and refine training effectiveness.
- Earned Presidents Club recognition for outstanding performance
- Received the Operations Excellence Award for designing and executing a high-impact onboarding program for Territory Sales.
Corporate Account Executive
Softchoice
Toronto, Canada
02.2007 - 02.2010
- Outside Sales Representative delivered exceptional sales experiences for mid-market, enterprise, and public sector customers, enhancing customer satisfaction and loyalty.
- Achieving an annual quota of >$1.5 million through selling a large portfolio of IT products and services.
- Earned Fast-Start Rookie Award for exceptional sales performance in first year; recognized as Presidents Club Winner for top sales achievements.
Enterprise Inside Sales Manager and Team Lead
Softchoice
Toronto, Canada
02.2003 - 02.2007
- Collaborated with Outside Sales Account Managers to manage and expand strategic enterprise accounts, proactively identifying and selling new solutions that enhanced value in existing customer relationships.
- Achievements include: Presidents Club; Jone Panavas Leadership Award.
Education
Journalism - Completed coursework and internship in the field of print journalism.
Humber College
Toronto, ON, CanadaHigh School Diploma - OSSD, completed grade 13
St Ignatius Loyola Catholic SS
Mississauga, ON, CanadaSkills
- Training development, design, delivery and evaluation
- Effective communication
- Change management
- Organizational design
- Strategic planning
- AI integration
- Modern Instructional Design models
- Learning management systems
- Data-driven decision making
- Team collaboration
- Coaching and mentoring
- Employee engagement
- Kirkpatrick Model of Evaluation
Certification
Managing Yourself and Leading Others, Harvard University Division of Continuing Education (2017)
Accomplishments
Brandon Hall Excellence Award - Best Customer Training Program (2023)
Affiliations
Customer Advisory Board, LearnExperts (2025-Current)
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sr. Director, Global Learning Services
Dayforce (Ceridian)
05.2023 - 02.2026
Director, Learning & Performance
Dayforce (Ceridian)
01.2019 - 04.2023
Sr. Manager, Learning and Development
Softchoice
03.2015 - 01.2019
Talent Acquisition and Leadership Development Specialist
Softchoice
08.2014 - 03.2015
Development Coach
Softchoice
02.2010 - 12.2012
Corporate Account Executive
Softchoice
02.2007 - 02.2010
Enterprise Inside Sales Manager and Team Lead
Softchoice
02.2003 - 02.2007
Journalism - Completed coursework and internship in the field of print journalism.
Humber College
High School Diploma - OSSD, completed grade 13
St Ignatius Loyola Catholic SS