Amy Dryden

Growth Strategy Planning: Developed 2025 business plan for top Retail client by aligning on shared strategy goals.

• Led analyses and designed 3 key initiatives to drive revenue and mitigate organizational headwinds from retail client.
• Conducted competitive landscape analysis, defined business strategy with client leadership & prepared detailed presentations (incl. sensitivity, channel performance and ROI analysis).
• Developed and executed GTM strategy for the 3 initiatives by working with the client’s Merchandising, Technology and Marketing stakeholders, forecasted to generate $1.2M of incremental revenue.

Pricing Optimization: Identified gap in pricing strategy and deployed updated pricing with forecasted growth at 7% YoY.

• Created granular reporting to explore performance by subcategory and price point, identifying underperforming product lines, providing data insights previously unavailable to the clients’ business leadership team.
• Secured buy-in from clients’ business leadership. team by presenting sensitivity analysis demonstrating minimal risk of revenue loss for strong projected return.
• Developed and executed two phases of price changes, including ongoing performance monitoring and refinement of pricing strategies in response to consumer behaviour.

Financial Planning and Forecasting: Delivered all aspects of financial planning and analytics to enable strategic decisions.

• Redesigned weekly, monthly and quarter financial performance reporting, providing leadership with additional visibility into current trends.
• Provided quarterly rolling forecast, optimizing forecast process on an ongoing basis to adapt to rapidly changing consumer trends.

Strategic Business Development: Drove the growth and expansion of a robust portfolio of clients by adeptly negotiating and cultivating strong relationships.

• Leveraged Tableau and Amplitude to develop and implement custom dashboards for multiple teams including national leadership, gaining strategic decision insights and enabling prioritization of high value accounts.
• Conducted comprehensive training sessions for 24 end-users, empowering them to make data-informed decisions on business development strategy, growing regional revenue by 23%.

Project Management: Delivered 100+ projects while exceeding schedule and budgetary targets, ensuring client and customer satisfaction.

• Designed and implemented SalesForce Dashboards to identify opportunities to improve project timelines, increasing on-time delivery by 18% over 6 months.
• Developed strong relationships with technical, client and customer stakeholders by managing expectations, leading to a 23% increase in post project satisfaction.

Data Insights: Proactively developed consumer trends dashboard for regional teams to identify localized trends.

• Designed visualizations with key stakeholders to identify key opportunities in markets and customer segments.
• Identified key sales opportunities through ad-hoc analyses to mitigate losses during height of the COVID-19 pandemic in top markets.
• Developed a new standard of business reviews with top clients, utilizing analyses to successfully secure buy-in to growth initiatives, driving $1.2M in incremental revenue across accounts.