Amy Day-O'Connor
Vancouver,Canada
Summary
A strategic brand marketing leader with 15+ years of experience building and scaling brands through integrated, omni-channel campaigns in high-profile, global organizations. I develop sharp brand strategy, lead high-impact cross-functional initiatives, and translate insight into powerful storytelling across every touchpoint. Known for elevating creative, aligning teams, and delivering buyer journeys that fuel brand equity and business growth.
Overview
15
15
years of professional experience
Work History
Senior Director, Enterprise Marketing
Axon
07.2025 - Current
- Lead all marketing strategy and execution for the Enterprise business, including retail, healthcare, venues & stadiums and data centers, owning go-to-market strategy for messaging, campaigns, events, and partnerships.
- Develop and execute integrated, digitally driven marketing campaigns to expand brand awareness, enter new markets, and drive annual goal of $240M in MQL pipeline.
- Guide creation of all enterprise marketing assets, including website content, product launches, videos, thought leadership, case studies, and sales enablement materials.
- Work with partners to deliver enterprise-focused events and experiences aligned to key buyer segments.
Senior Director of Brand, Content, & Creative
Samsara
07.2023 - 04.2025
- Set the strategic vision for brand marketing, leading large-scale, integrated campaigns across paid, owned, earned, digital, events, and experiential channels to drive awareness, consideration, and growth.
- Led award-winning brand campaigns, including a Super Bowl LIX commercial, managing end-to-end strategy, creative development, agency collaboration, and executive stakeholder alignment.
- Owned global brand positioning, voice, tone, and messaging frameworks, ensuring consistency and impact across all buyer touchpoints.
- Developed creative briefs grounded in audience insight, competitive analysis, and business objectives, enabling high-performing creative across channels.
- Acted as senior marketing lead across cross-functional partners including product, sales, customer marketing, and executive leadership to deliver seamless, integrated brand moments.
- Managed $12M budget, balancing investment across channels while optimizing for brand impact and ROI.
- Built and mentored a high-performing team of 28 people, fostering a culture of creativity, accountability, and collaboration.
Director of Brand Marketing
Motorola Solutions
01.2021 - 07.2024
- Led brand marketing strategy, elevating brand equity while driving growth across North America and global markets.
- Directed complex, omni-channel campaigns spanning brand storytelling, digital, experiential, content, and ABM programs.
- Oversaw and developed a team of 14, providing leadership across brand strategy, creative development, and campaign execution.
- Led creative development with internal teams and external agencies and vendors, acting as key stakeholder throughout concepting, production, and execution.
- Managed $8M budget.
Director of Global Communications & Marketing
Motorola Solutions Company
01.2017 - 01.2021
- Drove core elements of global brand and go-to-market strategy during a period of hyper growth and expansion.
- Led omni-channel campaigns across email, digital, paid media, webinars, and ABM, building awareness and accelerating pipeline across enterprise verticals including healthcare, education, and retail.
- Developed insight-led messaging frameworks and category narratives to support expansion into new markets.
- Led communications and brand strategy through the $1.3B acquisition, partnering closely with executive leadership and cross-functional teams.
- Managed and developed a team of 12, emphasizing collaboration, creative excellence, and executional rigor.
Western Canada Communications Lead
PriceWaterhouseCoopers
02.2016 - 01.2017
- Owned regional brand and communications strategy across earned media, social, events, and executive platforms, supporting PwC’s growth objectives in key enterprise markets.
- Developed and launched new positioning for priority segments, elevating media presence and relevance with target decision-makers.
Issues Manager
Prime Minister's Office
10.2014 - 12.2015
- Operated in a highly complex, fast-paced environment, managing emerging issues, stakeholder alignment, and strategic communications under intense public scrutiny.
- Provided clear, concise briefings to senior leadership, balancing risk, narrative, and public perception.
Senior Account Manager
National Public Relations
12.2013 - 10.2014
- Served as a strategic advisor to multinational brands, shaping brand narratives and communications strategies that increased visibility, elevated thought leadership, and strengthened brand trust.
Media, Policy & Public Affairs Manager
British Consulate
11.2010 - 12.2013
- Directed omni-channel brand campaigns tied to major cultural moments, including an award-winning initiative promoting the UK in Canada during the 2012 London Olympics.
- Collaborated with agencies, senior stakeholders, and high-profile spokespeople to activate consistent brand narratives across markets.
Education
Masters - International Law
Utrecht University
Utrecht, NLBachelors of Arts - undefined
University of British Columbia
Vancouver, CANSkills
- Brand Marketing Strategy (North America & Global)
- Integrated Omni-Channel Campaigns
- Creative Brief Development & Storytelling
- Cross-Functional Leadership & Stakeholder Management
- Agency & Partner Collaboration
- Budget Management ($10M)
- Team Leadership & Talent Development
- Executive Presentations & Narrative Building
Timeline
Senior Director, Enterprise Marketing
Axon
07.2025 - Current
Senior Director of Brand, Content, & Creative
Samsara
07.2023 - 04.2025
Director of Brand Marketing
Motorola Solutions
01.2021 - 07.2024
Director of Global Communications & Marketing
Motorola Solutions Company
01.2017 - 01.2021
Western Canada Communications Lead
PriceWaterhouseCoopers
02.2016 - 01.2017
Issues Manager
Prime Minister's Office
10.2014 - 12.2015
Senior Account Manager
National Public Relations
12.2013 - 10.2014
Media, Policy & Public Affairs Manager
British Consulate
11.2010 - 12.2013
Bachelors of Arts - undefined
University of British Columbia
Masters - International Law
Utrecht University
Volunteer Community
- Take a Hike Youth Foundation, Communications Board of Directors
- Tennis BC Women's League Team Captain
- Tennis BC Masters Tournament Organizer
- Arbutus Club Tennis Committee
- Justice for Girls, Project Lead
- Netherlands Institute of Human Rights, Project Manager