Amy Agudo
4206 South Centinala Ave.
Summary
Motivated and detailed-oriented marketing leader with proven accomplishments in driving market growth. Analytical approach to revamping marketing plans to meet dynamic needs. Well-versed in content creation, advertising, project and account management, and sales.
Overview
5
5
years of professional experience
1
1
Language
Work History
Trade Marketing Executive
Tourism New Zealand
09.2023 - Current
- Built strong selling capability amongst trade partners through training in on- and off-line channels that are Tourism New Zealand owned and in partnership with 3rd parties.
- Executed business development and account management tasks, encompassing coordination of joint venture campaigns, contracting, presentations, planning famils, invoicing, and reporting.
- Collaborative efforts resulted in a noteworthy year-over-year increase of 15% in revenue, bookings, and passenger traffic for New Zealand as a premier destination.
Marketing Consultant
Los Cabos Tourism Board
8 2023 - 10.2023
- Oversaw all event identification, planning and execution
- Collaborated with sales team to enhance business development
- Curated content across social media and blog platforms
- Analyzed data to uncover insights and identify key opportunities
Trade Marketing Manager
AmaWaterways, LLC
10.2022 - 7 2023
- Cultivated meaningful trade marketing partnerships and managed over $1 million spend in paid media advertising for both trade and consumer audiences including SEM, Paid Social, traditional and digital placement
- Increased sales through innovative marketing by 30%
- Worked closely with sales team around the globe to ensure all tools, training, presentations, and marketing materials required for sales calls, office visits, consumer, and trade shows are up to date and consistent
- Oversaw and approved all promotional marketing offers from inception to execution
Compliance Marketing Manager
Rooftop Digital, LLC
12.2020 - 10.2022
- Played key role in development and launch of new marketing strategies, providing research and development of training requirements
- Implemented improvement initiatives and developed compliance testing program to monitor and identify gaps in new and existing practices
Destination Marketing Manager, Mexico, Central & South America
Pleasant Holidays LLC
08.2019 - 12.2020
- Promoted to oversee all marketing strategies, projects, promotions, events, and social media advertising for all Mexico, Central & South America products
- Designed and implemented revenue-building strategies based on data and market research in response to the direct impact of Covid-19. Efforts resulted in a 20% increase in year-over-year incremental contributions
- Worked directly with sales, accounting and hotel partners to effectively manage 2020 budgets and successfully capitalize on industry and marketplace trends during a shift in the market
Destination Marketing Manager, U.S.A., Canada, & Cruises
Pleasant Holidays LLC
3 2018 - 8 2019
- Negotiated and secured a minimum of $200k in cooperative marketing funds with designated hotel, cruise and tourist board partners in conjunction with incremental and ad-hoc opportunities and maintained a steady 32% year-over-year increase in contributions
- Attended in-destination and nationwide tourism conferences and marketing forums to engage new partners and solidify new or incremental marketing funds/partnerships
- Coordinated in-person and webinar trainings, VIP dinners, and nationwide sales events
Education
Bachelor of Arts - Communications
California State University - Channel Islands
Camarillo, CA 08.2013 - 2016.05
Skills
Brand and campaign development
Content writing and editing
Promotions and incentives
Print advertising
Competitive and strategic planning
Digital marketing
Market analysis
Federal and state regulations
Policy analysis
Product development
Leadership training
Project management
Event planning
Account management
Timeline
Trade Marketing Executive
Tourism New Zealand
09.2023 - Current
Trade Marketing Manager
AmaWaterways, LLC
10.2022 - 7 2023
Compliance Marketing Manager
Rooftop Digital, LLC
12.2020 - 10.2022
Destination Marketing Manager, Mexico, Central & South America
Pleasant Holidays LLC
08.2019 - 12.2020
Bachelor of Arts - Communications
California State University - Channel Islands
08.2013 - 2016.05
Marketing Consultant
Los Cabos Tourism Board
8 2023 - 10.2023
Destination Marketing Manager, U.S.A., Canada, & Cruises
Pleasant Holidays LLC
3 2018 - 8 2019
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