Summary
Overview
Work History
Education
Skills
Work Availability
Languages
Certification
Personal Information
AMR AFIFI

AMR AFIFI

Toronto,Canada
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Summary

Senior Executive | Real Estate Operations, Investment & Development – Based in Toronto, Canada, and Open to Relocation.

Strategic real estate executive with 19+ years of international experience across Canada, Egypt, and the Gulf. Over a decade leading real estate operations, development, asset management, and investor relations.

Proven track record in driving ROI through portfolio diversification, market entry strategy, and positioning of high-end residential and mixed-use assets.

Experienced in overseeing full-cycle property and facility operations, including leasing oversight, vendor management, and process optimization across complex portfolios. Adept at aligning real estate strategy with urban development goals in rapidly growing GCC markets.

Skilled in working with UHNWIs, private investors, and institutional partners to deliver sustainable, profitable growth.

  • Boosted brand visibility and customer engagement through digital transformation and data-driven marketing.
  • Leveraged analytics to improve sales performance by 25% and customer retention by 20%.
  • Led high-performing teams to achieve a 50% improvement in lead-to-client conversion.
  • Fluent in the full spectrum of real estate—from property operations to investment analysis and project development.
  • Holder of an MBA from the University of Wales with a strong foundation in marketing and strategic planning.
  • Brings a global mindset and multicultural business fluency to every market engagement.

Overview

24
24
years of professional experience
1
1

MBA

6
6

Certificates

Work History

Real Estate Investment Manager

Square Yards Real Estate
09.2022 - Current
  • Orchestrate portfolio diversification strategies to enhance investor ROI by 20% within the first year.
  • Accelerate business development efforts, boosting qualified leads by 35% and elevating conversion rates by 25%.
  • Negotiate advantageous terms with investment partners, resulting in cost savings and improved portfolio performance.
  • Foster strong relationships with high-net-worth clients, delivering personalized investment advice and strategies to meet their financial goals.
  • Lead cross-functional teams in developing and executing investment strategies, ensuring alignment with overall business objectives.

Digital Marketing Manager

Click Marketing Solutions
09.2017 - Current
  • Lead digital marketing campaigns that increase web traffic by 40% and amplify engagement rates by 30% year-over-year.
  • Optimize lead nurturing through CRM and marketing automation, resulting in a 50% lift in lead conversion.
  • Increase website traffic by developing and implementing a comprehensive SEO strategy.
  • Enhance lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Develop and implement successful digital marketing campaigns to drive customer engagement and increase brand awareness.

Social Enterprise Manager

CCL&D
06.2016 - 09.2017
  • Developed community programs that expanded service reach by 200% and increased revenue by 150%.
  • Cultivated strategic local partnerships, boosting brand community presence and impact by over 60%.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Championed diversity and inclusion efforts within the workplace, resulting in an inclusive environment that fostered creativity and innovation among employees from various backgrounds.

Marketing and Sales Director

K&B for Frozen Foods
01.2012 - 03.2016
  • Spearheaded new product launches that captured a 50% increase in market penetration and elevated sales by 25% within two years.
  • Drove market share growth and solidified brand positioning, yielding a 40% increase in annual revenue.
  • Optimized operational processes using analytics tools to address client-specific metrics.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Marketing and Sales Director

MRESCO Real Estate
05.2008 - 01.2012
  • Drove a 40% revenue increase through strategic marketing campaigns, reinforcing market leadership.
  • Led high-profile project launches, achieving 50% market penetration in the first two years.
  • Initiated marketing programs that markedly improved revenue, profitability, and market share.
  • Set and met ambitious sales goals based on detailed market analysis, optimizing pricing and promotions.
  • Analyzed market trends to inform targeted strategies, improving customer satisfaction and broadening market reach and company presence.

Marketing Manager

MAS Real Estate
04.2006 - 04.2008
  • Crafted and executed marketing strategies, boosting brand presence and capturing key market opportunities.
  • Streamlined pricing and organizational structure, increasing marketing efficiency by 30% and responsiveness by 20%.
  • Led marketing and sales teams, aligning efforts with strategic goals to achieve a 15% annual growth in sales.
  • Integrated new digital marketing tools, enhancing online engagement by 25% and lead generation by 35%.

Property Manager

Orascom Development
02.2005 - 03.2006
  • Managed rental operations for 28 buildings and 330 shops, achieving targeted occupancy rates and high tenant satisfaction.
  • Evaluated retail shop locations based on activity criteria and market demand, ensuring optimal property utilization.
  • Oversaw the annual operating budget, managing revenue sources, operating expenses, and reserve requirements.

Operations Support

Nolan Transport
09.2001 - 02.2005
  • Coordinated logistics and transportation operations, boosting efficiency in load assignments and resource management.
  • Implemented scheduling improvements, reducing delivery times by 15% and increasing customer satisfaction.
  • Enhanced route optimization, resulting in a 10% reduction in fuel costs and increased operational efficiency.
  • Streamlined communication between departments, improving operational workflow and response times.

Education

Master Of Business Administration (MBA) - Marketing

University of Wales, United Kingdom
01.2010

Economics Major -

York University, Canada
01.1999

Skills

    Hard Skills:

  • Integrated Marketing Strategies
  • Market Analysis & Segmentation
  • Sales & Revenue Optimization
  • Client & Account Management
  • Digital Advertising & Analytics
  • SEO & SEM
  • B2B & B2C Sales Strategies
  • Content & Social Media Marketing
  • Crisis & Reputation Management
  • Marketing Campaign Development
  • Financial Acumen & Budget Management
  • Sales Enablement & Training
  • Strategic Business Planning
  • Project & Performance Management
  • Marketing Automation & CRM Systems
  • Data Analysis & Decision Making
  • Cross-Cultural & Cross-Functional Collaboration
  • Lead Generation & Conversion
  • Revenue Growth & Sales Forecasting
  • Real Estate Market Analysis & Property Valuation
  • Real Estate Development & Investment Analysis

    • Property Listing, Advertising, and Management

    Soft Skills:

  • Leadership & Team Building
  • Strategic Communication
  • Creative Problem-Solving
  • Collaboration & Teamwork
  • Emotional Intelligence
  • Strategic & Visionary Thinking
  • Conflict Resolution
  • Time Management & Prioritization
  • Continuous Learning & Professional Growth
  • Networking & Relationship Building in Real Estate
  • Effective Negotiation Skills
  • Exceptional Client Service Orientation
  • Insightful Market Analysis
  • Spatial Awareness & Property Assessment

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

English
Native or Bilingual
Arabic
Native or Bilingual

Certification

  • Real Estate License, Humber College, Canada
  • Digital Analytics for Marketing Professionals, University of Illinois, USA
  • Search Engine Optimization (SEO), University of California, USA
  • Google AdWords Mobile, Google, Canada
  • Microsoft Certified Systems Engineer (MCSE), Canada
  • Microsoft Certified Professional (MCP), Canada

Personal Information

Nationality: Canadian

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