Amondo Redmond
Los Angeles
Summary
Experienced with executive leadership and strategic planning. Utilizes innovative approaches to drive business growth and operational excellence. Track record of effective team collaboration and achieving results.
Overview
18
18
years of professional experience
Work History
VP, Head of Marketing & Strategy
Foot Locker Inc.
01.2023 - Current
- Responsible for Foot Locker’s marketing and brand strategy/experiences; ensuring consistent execution of global growth plans and aligning revenue opportunities with brand vision and KPI’s
- Created overarching brand identity and strategy cumulating in four consecutive quarters of growth
- Oversee all key relationships, strategy, calendars, and executions with key partners including Nike, Adidas, New Balance, and 100+ partnerships, vendors, athletes, and sports/ gaming leagues
- Directly leading a high-performing team of internal leads and external agency partners who drive and achieve top-notch results within brand and marketing strategy, social media, creative, partnerships, performance marketing, PR, influencer marketing and retail/community activation
Global Chief Marketing & Brand Officer
Forever 21
01.2020 - 01.2022
- Forever 21’s first CMO; repositioned Forever 21 to a younger demo, increasing traffic by +40% and conversion +70%
- Over-delivered revenue targets in a declining climate amongst top retailers
- Oversaw enterprise corporate strategy, marketing, top-line growth (brand strategy, omnichannel and CX), and corporate venturing including partnerships (Disney, Mattel, Marvel), and brick and mortar sales growth
- Brand leader in 43 of 55 NA top mall destination and first in conversion, repeat visits, pick up in store and share of wallet amongst female non luxury shoppers for two consecutive years
- Led internal and external transformation/culture initiatives that require a high level of cross-functional collaboration to create enterprise growth across North America, Europe, and Asia Pacific
Chief Marketing Officer
Warner Brothers CU
01.2018 - 01.2020
- Reporting to the CEO of WB, oversaw and established cross-functional strategic direction, shaped long-range planning, and grew customer acquisitions by 39% YOY- the largest growth in 30 years
- Named one of America’s top 10 financial institutions by Forbes and WSJ under leadership
- Responsible for all marketing, strategy, and category growth performance for America’s top entertainment financial institution- serving as the official financial partner of Warner Brothers, Paramount, Columbia, Netflix, Hulu, LA Lakers and 400 guilds
- Renamed First Entertainment
- Led and championed a data-driven culture that leverages collaboration, enterprise thinking, functional expertise, and continuous learning to foster an inclusive team environment
Head of Marketing & Communications
GAP Inc.
01.2013 - 01.2017
- Hired to revamp Company’s digital/ brick and mortar/ social media playbook and lead all aspects of the customer experience for Americas largest specialty retailer
- Rebuilt GAP and GAP Outlet brand through championing an overhaul of strategies including revamping brand creative, performance media, ecommerce, loyalty/CRM, product management and data analytics
- Consistently surpassed the industry traffic index for stores and increased YOY traffic by 8% for $500M online business
- Achieved #1 position for holiday mall foot traffic in the retail category for first time since 2001
Senior Manager – Director Diet Pepsi New Products & Innovation
PepsiCo
01.2011 - 01.2013
- Global marketing, creative, performance and brand strategy lead for Diet Pepsi new products, innovation lab and lead for mass partners execution and sales goal
- Outgrew Diet Coke by 9% within 18 months and consistently surpassed the B2B industry traffic index for Walmart, Walgreens, and Target and increased YOY traffic by 15+% for online business via PepsiCo’s creative / digital innovation
- Two-time Gold award recipient – top partner award from Walmart for best brand leadership and sales
Brand Manager – Senior Brand Manager
PepsiCo
01.2009 - 01.2011
- Led national launch for new products and marketing campaigns resulting in 10% growth in share of category for fast food (Taco Bell, Pizza Hut, KFC)
- Responsible for working directly with franchisee owners on analyzing revenue builds, operational drivers, and industry trends to create innovation and promotions
- Responsible for RFP, approval and management of multiple agencies, creative output and KPI’s
- B2B Marketer of the Year – Arby’s account for 13% YPY traffic increase through PepsiCo promotions and breakthrough marketing campaign
Assistant – Associate Brand Manager
PepsiCo
01.2007 - 01.2009
- Evaluated growth stage investments in consumer, retail, food & beverage, media sectors and sports
- Responsible for $550 million in sponsorships across NFL, MLB, MLS, NHL, NASCAR, and NBA
- Managed multiple cross-functional work streams and teams, while simultaneously delivering consistent results
- Orchestrated process efficiency between bottlers, franchisees, and corporate strategy workstream
Education
BA - Marketing
Michigan State University Eli Broad College of Business Honors College
Former Advisory Roles
- Marketing Advisor; Oakley
- Marketing Advisor; Revlon
- Marketing Advisor; Unilever
- Marketing Advisor; Colgate
- Marketing Advisor; Activision
Board Memberships
- Executive Board Chair, American Heart Association
- Board Member, St. Jude Children’s Research Hospital
- Board Member, Hollywood Chamber of Commerce
Timeline
VP, Head of Marketing & Strategy
Foot Locker Inc.
01.2023 - Current
Global Chief Marketing & Brand Officer
Forever 21
01.2020 - 01.2022
Chief Marketing Officer
Warner Brothers CU
01.2018 - 01.2020
Head of Marketing & Communications
GAP Inc.
01.2013 - 01.2017
Senior Manager – Director Diet Pepsi New Products & Innovation
PepsiCo
01.2011 - 01.2013
Brand Manager – Senior Brand Manager
PepsiCo
01.2009 - 01.2011
Assistant – Associate Brand Manager
PepsiCo
01.2007 - 01.2009
BA - Marketing
Michigan State University Eli Broad College of Business Honors College
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