Amna Mehdi
Toronto,Canada
Summary
Dynamic Associate Creative Director with a proven track record at Azelefa, enhancing brand engagement by over 400% through innovative visual storytelling and strategic campaign management. Expert in art direction and graphic design, I excel in crafting immersive experiences that resonate with diverse audiences while driving impactful marketing strategies.
Overview
1
1
year of professional experience
Work History
Graphic Designer | Art Director
MadeByAmnaa
Toronto, Canada
- Company Overview: Personal Brand
- Conceptualized and executed visually appealing designs incorporating South Asian and Middle Eastern cultural elements, catering to diverse audiences.
- Created visually appealing designs, including logos, brochures, banners, social media graphics focusing on collaborating graphic design trends with south asian culture.
- Supported the preparation of presentations and promotional materials for clients.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
Content Creator
Zaiwar Co
01.2025 - Current
- Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
- Optimized content with key search terms to drive traffic and online visibility.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Content Manager/Strategist
Azelefa
06.2025 - 09.2025
- Directed creative vision across multiple campaigns, including the Morocco Collection and the Kuffiyeh Collection, shaping the brand’s visual identity and storytelling.
- Designed mood boards, styling concepts, and campaign aesthetics that merged cultural heritage with modern fashion design.
- Oversaw photoshoots, set design, and rollout strategy, ensuring consistency across digital content and in-person activations.
- Produced a brand activation at Olive Branch Café for the Morocco Collection, curating an immersive experience that connected the collection to the community.
- Boosted campaign reach from 80,575 to 412,973 views and grew interactions from 1,500 to 3,580, significantly increasing audience engagement.
- Strengthened content through proofreading and editing.
- Applied current editing and photography tools to tell great stories.
Associate Creative Director
INTRO Runway & Exhibit
01.2025 - 05.2025
- Directed the overall creative vision of a fashion runway and exhibition, from concept development to execution.
- Collaborated with designers, stylists, and makeup/hair teams to curate cohesive looks aligned with show themes.
- Coordinated model scheduling, outfit changes, and backstage flow to ensure a seamless runway experience.
- Collaborated with creative team to develop innovative marketing concepts.
- Oversaw event aesthetics, set direction, and visual presentation, ensuring alignment with the artistic narrative.
Education
GRAPHIC COMMUNICATIONS MANAGEMENT -
TORONTO METROPOLITAN UNIVERSITY
Toronto, ON, Canada06.2025
Skills
- ART DIRECTION
- Visual storytelling
- Campaign management
- Strategic thinking
- Marketing communications
- BRANDING
- ILLUSTRATION
- GRAPHIC DESIGN
- MARKETING STRATEGY
- ILLUSTRATOR
- PHOTOSHOP
- INDESIGN
- AFTER EFFECTS
- XD
- FIGMA
References
References available upon request.
Timeline
Content Manager/Strategist
Azelefa
06.2025 - 09.2025
Content Creator
Zaiwar Co
01.2025 - Current
Associate Creative Director
INTRO Runway & Exhibit
01.2025 - 05.2025
Graphic Designer | Art Director
MadeByAmnaa
GRAPHIC COMMUNICATIONS MANAGEMENT -
TORONTO METROPOLITAN UNIVERSITY
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