Ammar Issa Al Dajani
Amman
Summary
Goal-oriented manager with distinguished experience in many industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
17
17
years of professional experience
Work History
Country Manager
Aujan Coca-Cola Beverages Company (ACCBC)
09.2023 - Current
- Managed business and P&L in Jordan & WB
- Improved work quality across all functions
- Part of the steering committee for 3-year strategic planning
- Protected team and business during boycott challenges
National Sales Manager
Aujan Coca-Cola Beverages Company (ACCBC)
05.2019 - 08.2023
- Led retail and wholesale business across KSA
- Managed 17 branches and over 400 sales staff
- Handled beverage portfolio: Rani, Vimto, Barbican
- Oversaw business worth SR500M
Sales & Marketing Director
Ahmadi Industries – Pepsi
10.2016 - 03.2019
- Directed sales & marketing for CSD, Aquafina, Quaker, Frito Lay, and Americana products
- Managed sales promotions and marketing strategies on major social media sites.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Led crisis management team and provided quick turnaround solutions.
Sales & Marketing Director
Pepsi Beverages – Al Jomaih Beverage Company
01.2014 - 09.2016
- Oversaw SR1B business operations
- Managed 1,000+ sales employees
- Managed sales promotions and marketing strategies on major social media sites.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
Sales & Marketing Director
Pepsi – Al Gosaibi
01.2008 - 01.2014
- Managed sales promotions and marketing strategies on major social media sites.
- Handled SR750M LRB business
- Led 800+ sales employees
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
Education
Bachelor of Science - Business Administration Major in Economics
Jordanian University
Jordan05-1991
Skills
- Operational planning
- Factory relationships
- Vendor relationship management
- Market development
- P&L management
Languages
English
Full Professional
Arabic
Native or Bilingual
Awards
PepsiCo Chairman’s Ring of Honor Award – 2018
- Managed a SR500M sales portfolio across 20+ branches and 400+ sales staff in KSA
- Awarded for expanding market reach and delivering outstanding national performance at ACCBC
PepsiCo Chairman’s Ring of Honor Award – 2014
- Successfully led a SR1B LRB business with 1,000+ staff, achieving record-breaking volume growth
- Honored for transforming sales and marketing operations at Al Jomaih Beverage Company
PepsiCo Chairman’s Ring of Honor Award – 2006
- Boosted market share significantly in under 3 years through strategic direct distribution improvements
- Recognized for leading high-performing teams and driving sales excellence at Pepsi – Al Gosaibi
Timeline
Country Manager
Aujan Coca-Cola Beverages Company (ACCBC)
09.2023 - Current
National Sales Manager
Aujan Coca-Cola Beverages Company (ACCBC)
05.2019 - 08.2023
Sales & Marketing Director
Ahmadi Industries – Pepsi
10.2016 - 03.2019
Sales & Marketing Director
Pepsi Beverages – Al Jomaih Beverage Company
01.2014 - 09.2016
Sales & Marketing Director
Pepsi – Al Gosaibi
01.2008 - 01.2014
Bachelor of Science - Business Administration Major in Economics
Jordanian University
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