Amit Jadhav

•Orchestrated innovative content creation for Social Media, Below-The-Line(BTL) activations, andAbove-The-Line(ATL) campaigns.

• Maintained brand integrity by enforcing adherence to Brand Guidelines and actingas a vigilant brand custodian.

•Leda comprehensive brand identity overhaul, introducing new guidelines, logo, tagline, positioning, marketing materials, and brand voice.

• Implemented CRM and data management enhancements to bolster customer relationships through integrated solutions.

•Successfully executed high-impact ATL campaigns, generating anaverage of 300 leads per dealership during the Diwali festival.

•Elevated in-store experiences with premium collaterals and Point-of-Sale(POS)marketing innovations.

•Initiated diverse BTL activations, including in-store events and residential association activations, yielding 2,700 leads with a 35% conversion rate from the Demo Van campaign.
• Expanded product reach and awareness by leveraging influencer marketing strategies, securing new customer segments.

•Directed creative development for performance marketing, optimizing ROI and maximizing social media exposure.
• Excelled in new product launches, notably ZULU and E Luna, surpassing sales forecasts by 200%.

• Produced dynamic Digital Video Content (DVC) and POS content for flagship product launches.

•Spearheaded public relations efforts for brand and product launches, achieving high-profile media coverage and executive visibility.

• Formulated data-driven strategies, equipping the sales team with precise market and consumer behavior insights.
• Led and nurtured a two-person team, fostering a culture of learning and professional growth.

• Led process improvement projects in Core Banking Software that resulted in increased efficiency, and achievement of overall strategic goals.
• Improved operational efficiency by streamlining processes and implementing automated solutions for various processes like MIS extraction.
• Collaborated with cross-functional teams to drive continuous improvement initiatives throughout the core banking software Fiancle.
• Conducted regular audits to ensure compliance with regulatory requirements and internal policies.
• Led process improvement projects that resulted in increased efficiency and reduced waste within the operations department.
• Played an integral role in driving company growth by optimizing operations performance, leading to increased revenue generation opportunities.
• Optimized time management skills by prioritizing tasks based on urgency levels while meeting strict deadlines and maintaining attention to detail.
• Strengthened teamwork among colleagues by collaborating on projects, sharing knowledge, and supporting fellow associates in their tasks.
• Participated in ongoing professional development initiatives, keeping abreast of industry trends and regulatory requirements that impact banking operations.