
Strategic business development and marketing leader with 8+ years of experience across Canada and India. Expertise in negotiation, vendor partnerships, client engagement, and digital strategy. Proven track record in scaling revenues, managing cross-functional teams, and optimizing sales and marketing operations. Exposure to North American markets and currently leading a global trade consultancy. Focused on transitioning into IT services and reselling for the US market with strong solution-based selling, stakeholder management, and growth planning capabilities.
Digital strategy development
SEO management
Content creation
Data analysis
Campaign optimization
Email marketing
PPC advertising
Conversion rate optimization
Project management
Communication skills
Strategic planning
Critical thinking
Problemsolving abilities
Emotional intelligence
Conflict resolution
Data analysis
Critical thinking
Trend forecasting
Report writing
Strong analytical skills
Quantitative and Qualitative Analysis
Field Research
Marketing Campaign Management
Business Operations
Marketing Campaign Management
Retail Marketing
Product Launch
Brand-Building Strategies
Developing Partnerships
Multitasking
Negotiation and VendorManagement
Customer Engagement Strategies
Google Ads - Measurement Certification
Google Analytics Certification
Hootsuite Platform Certification
✔ Proven Expertise: Strong track record in revenue growth, market expansion & strategic negotiation.
✔ Data-Driven Decision-Making: Experience leveraging analytics to optimize marketing & sales performance.
✔ Strategic Visionary: Ability to transform insights into actionable business growth strategies.
✔ Global Market Knowledge: Experience working across Indian, Canadian, & international markets.
Secured high-value vendor partnerships, increasing customer incentives & retention.
Spearheaded marketing campaigns with a 30% revenue increase in competitive markets.
Led cross-functional teams, achieving a 100% sales target success rate.
Successfully negotiated and optimized multi-million-dollar budgets for high-ROI campaigns.