Aminat Sonibare

Conestoga College 

IT marketing (Data Analytics) 

• Research and analyze demographic data and enrollment trends to identify target student segments, guiding the creation of personalized marketing strategies.
• Utilized Excel statistical tools and Power BI to present insights on prospective student behavior, optimizing marketing channels for higher engagement.
• Collaborated with the IT marketing team to implement A/B testing methodologies, refining campaign content based on data-driven performance metrics.
• Generated detailed reports on campaign effectiveness, providing actionable recommendations for continuous improvement and targeted outreach.

Capstone Project

Business Impact Analysis

• Worked on a company's use case to provide a fishbone diagram analysis of the company's internal operation
• Performed root cause analysis to examine further problems in internal operations
• Identify metrics, scope, and parameters, generated and extract datasets to analyze
• Use of a Dashboard to present each critical why's to the Senior Business Analyst
• Perform data analysis and extract meaningful insights.
• Completed a workflow analysis documentation and guided tour presentation